Carbinox builds rugged smartwatches for people who work hard. We've sold 350,000+ watches, generated $50M+ in lifetime revenue, and built a brand that military personnel, first responders, and blue-collar workers trust every day. We're an American-designed, Shopify Plus brand doing eight figures annually across DTC, Amazon, and TikTok Shop.
We're not a startup figuring things out. We're a scaling brand looking for an experienced Email & SMS Specialist who knows how to turn customer relationships into repeat purchases and measurable revenue growth.
The Role
We are hiring a full time Email & SMS Specialist to own and optimize our email and SMS marketing channels.
Your job is to maximize revenue from our existing customer base through strategic campaigns, automated flows, customer segmentation, and continuous testing.
We're looking for someone who understands DTC ecommerce in the U.S., knows how to build effective retention strategies, and can independently execute campaigns that drive results.
Your Three Goals
1. Increase Email & SMS Revenue
Build and manage a strategic email and SMS campaign calendar
Develop high-converting campaigns for product launches, promotions, holidays, and special offers
Identify upsell, cross-sell, and repeat purchase opportunities
Optimize campaign performance to increase revenue per recipient and overall channel profitability
Collaborate with creative and marketing teams to develop compelling messaging and content
2. Optimize Customer Lifecycle & Automation
Own the full Klaviyo & Postscript ecosystem, including flows, automations, and segmentation
Build and optimize welcome, abandoned checkout, post-purchase, replenishment, and win-back flows
Develop personalized customer journeys based on purchase behavior and engagement
Continuously improve customer retention, repeat purchase rate, and lifetime value
Maintain robust email and SMS deliverability and list health
3.



Drive Performance Through Data & Testing
Monitor and analyze Email & SMS KPIs, including revenue, conversion rates, engagement, and retention
Conduct A/B testing across subject lines, messaging, offers, timing, and segmentation
Identify opportunities to improve campaign and automation performance
Prepare performance reports with actionable insights and recommendations
Continuously test new strategies to maximize revenue and customer engagement
You're Right For This If You
Have 3+ years of hands-on Email & SMS marketing experience with U.S. ecommerce DTC brands
Have experience working with Shopify brands generating at least seven figures in annual revenue
Know Klaviyo and SMS platforms inside and out, including flows, segmentation, A/B testing, and deliverability
Have a proven track record of increasing Email & SMS revenue, repeat purchase rate, and customer LTV
Can independently build, execute, and optimize a campaign calendar
Understand direct-response copywriting and customer buying behavior
Are analytical, results-driven, and comfortable making decisions based on performance data
Think in systems, not one-off campaigns
Are resourceful, proactive, and take full ownership of your results
Move fast and thrive in a performance-driven environment
Direct experience working with ecommerce DTC brands in the U.S. is mandatory.
Compensation & What We Offer
Performance-based bonuses, with total annual compensation ranging from $50,000 to $80,000, including bonuses
100% remote, full time position
Performance bonuses tied to Email & SMS revenue and retention KPIs
Direct access to the CEO, with real autonomy and ownership
A brand with real product-market fit, established customers, and strong momentum
The opportunity to own and scale two of the most important revenue channels in the business
We are only considering candidates with direct experience in the U.S. ecommerce DTC space. If you do not meet this requirement, please do not apply.

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📌 Email and SMS Specialist (Alberta)
🏢 Carbinox
📍 Alberta