Lead strategic marketing for RBC Capital Markets’ Canadian businesses, using product marketing and business strategy expertise. Toronto-based details are provided for this full time role.As Director of Business Marketing, you will translate strategic priorities into integrated business and product marketing programs. You will support Corporate and Investment Banking, Global Markets, Sustainable Finance, Global Transaction Banking, and Research. The mandate combines Canadian leadership with global strategic initiatives and thought leadership.Key Responsibilities:
Develop annual Canadian business marketing plans and allocate budgetsCreate positioning, naming, value propositions,



and product messagingExecute go-to-market plans for campaigns and business activitiesDirect event content strategy, branding, and client engagementLead global programs, reporting, and strategic planningRequirements:
12+ years in B2B financial services marketing5+ years in capital markets or investment bankingKnowledge of Canadian markets and relationshipsFluency in M&A;, ECM/DCM, sales, and tradingExperience leading teams, budgets, and agenciesApply capital markets expertise, product positioning, and strategic leadership to RBC Capital Markets marketing across Canada and global initiatives.
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📌 Director Capital Markets Marketing Winnipeg
🏢 Royal Bank of Canada
📍 Winnipeg