Shape commercialization strategies at National Bank by combining market analysis, distinctive positioning, and integrated launch planning across digital channels.This Senior Expert role sits within the Digital and Marketing sector and connects Product, CRM, client strategy, marketing, NBA, and business lines. You will translate client behaviours, market trends, competitive analyses, and business objectives into actionable strategies. The work supports growth, acquisition, loyalty, and engagement prospects.Key Responsibilities:




Establish business objectives for priority marketing initiativesSet target clients and success indicators for launchesAdvance distinctive value propositions and offer positioningOversee consistent integrated plans across paths and channelsContribute to evolving marketing practices and methodsRequirements:
Bachelor’s degree in business administration, marketing, economics, or related fieldFifteen years of relevant experience requiredDemonstrated growth, acquisition, or client engagement resultsExpertise developing value propositions and marketing strategiesFinancial services experience considered an assetUse commercialization, positioning, market analysis, and launch expertise to connect National Bank strategies with client and business needs.
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📌 Senior Commercialization Strategy Expert Winnipeg
🏢 National Bank of Canada
📍 Winnipeg