Help us bring quality home care services to more families in Calgary. We are looking for a motivated, resourceful and entrepreneurial Business Development Lead to help grow our home care business. This opportunity is ideal for someone who enjoys connecting with people, building professional relationships, identifying business opportunities and turning those opportunities into long-term client relationships. We are looking for someone who can take initiative, work independently and demonstrate measurable results. ABOUT THE ROLE As our Business Development Lead, you will play an important role in expanding our home care services by developing referral networks, identifying prospective clients and increasing our visibility within the Calgary community. You will work directly with company management and have the opportunity to contribute meaningfully to the growth and development of the business. This is a performance-oriented opportunity where your contribution to business growth will be recognized. KEY RESPONSIBILITIES 1. Business Development and Client Acquisition - Identify and acquire new home care clients. - Develop relationships with families seeking home care services. - Establish referral partnerships with direct clients, retirement residences, healthcare professionals, social -workers and other community organizations. - Follow up with prospective clients and convert inquiries into service arrangements. - Maintain relationships with newly acquired clients. - Identify opportunities to increase existing clients' service requirements. 2. Referral Network Development - Build relationships with hospitals, rehabilitation centres, retirement communities and relevant healthcare professionals. - Identify potential referral partners and establish ongoing communication.
- Develop a consistent pipeline of new business opportunities. - Represent the company professionally within the Calgary community. 3. Support Digital Marketing and Online Visibility - Support the company's Google Business Profile and online presence. - Assist with search engine optimization (SEO). - Assist in appropriate Facebook and social media content. - Participate in relevant online community groups and directories. - Help improve the company's visibility when families search for home care services. - Contribute ideas for improving website content and online engagement. 4. Community Outreach and Marketing - Distribute company-approved promotional materials and flyers. - Identify cost-effective ways to increase brand awareness. - Develop creative approaches to reaching families who may require home care. - Focus on relationship-based marketing and organic business development rather than relying heavily on paid advertising. 5. Client Support and Service Continuity - Maintain positive relationships with clients and families. - Identify opportunities to improve client satisfaction and retention. - Assist with appropriate frontline caregiver coverage when needed to support continuity of care, subject to qualifications and training. THE IDEAL CANDIDATE We are looking for someone who: - Has strong communication and relationship-building skills. - Is comfortable initiating conversations and developing new business relationships. - Is self-motivated and results-oriented. - Can work independently with minimal supervision.
- Has an entrepreneurial mindset and enjoys finding creative ways to generate business. - Is comfortable using social media and online platforms for business development. - Has strong organizational and follow-up skills. - Is comfortable communicating with seniors, families and healthcare professionals. - Is versatile and willing to support occasional evening and weekend activities. WHAT WE OFFER An opportunity to play an important role in growing an established home care business. A performance-oriented compensation opportunity. The ability to develop and manage a referral network. Flexible scheduling arrangements based on business needs and performance. Direct access to company management and decision-making. An opportunity to grow professionally as the company expands. The opportunity to make a meaningful difference in the lives of seniors and families. Compensation arrangements and working-hour expectations will be discussed with qualified candidates during the interview process.
What you’ll bring
Qualifications & requirements
- Business development or sales experience.
- Healthcare, home care or senior services experience.
- Referral relationship development.
- Community outreach and networking.
- Digital marketing and social media management.
- Search engine optimization (SEO).
- Customer relationship management (CRM).
- Candidates with a strong entrepreneurial mindset and demonstrated ability to generate business are encouraged to apply.
The hiring process
How to apply
Submit the application form with your resume. We’ll review your experience against the role requirements and contact you if there is a good match.
You’ll receive a confirmation email with a link to manage your application. You can also sign in to your applicant dashboard using your application email.
Questions about this opportunity?
Contact our team
📌 Business Development Lead (Calgary)
🏢 TotalCare Concierge
📍 Calgary
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