Shape the Future of an Iconic Atlantic Canadian Brand

At Grinner's Food Systems Limited, we're passionate about bringing great food and memorable experiences to communities across Atlantic Canada. As the franchisor of one of the region's most recognized restaurant brands, we support a network of franchise partners while investing in innovation, guest experience, digital transformation, and brand growth.

We're looking for an exceptional marketing leader who thrives on turning insight into action, inspiring franchise partners, and building meaningful connections with guests. This is an opportunity to make a visible impact on a beloved brand, influence business strategy, and lead marketing initiatives that drive growth across an entire restaurant system.

Position Summary

The Brand Manager is responsible for leading the development and execution of integrated marketing strategies that drive sales growth, strengthen brand equity, and enhance customer engagement across our franchise network and corporate restaurants.

Reporting directly to senior leadership, this role serves as the steward of the brand and the voice of the customer, translating business objectives into impactful marketing initiatives. The successful candidate will lead brand strategy, digital marketing, loyalty, local restaurant marketing, product launches, promotional planning, franchisee support, and agency partnerships.

What You'll Be Responsible For

Brand Leadership & Strategy

- Lead the development and execution of annual brand, marketing, and customer engagement strategies.
- Champion the long-term evolution of the brand while protecting consistency across all guest touchpoints.
- Monitor consumer trends, competitive activity, and industry developments to identify growth opportunities.
- Guide brand positioning, messaging, creative standards, and customer experience initiatives.
- Serve as the internal advocate for the customer and ensure marketing efforts align with company objectives.

Marketing & Growth

- Own the annual marketing calendar, promotional strategy, and budget.
- Lead the development and execution of seasonal campaigns, limited-time offers, and strategic promotions.
- Partner with operations team on new menu launches and innovation initiatives.
- Evaluate campaign performance and optimize future initiatives based on data and customer insights.
- Identify opportunities to drive traffic, increase guest frequency,



and improve average transaction value.

Digital, Loyalty & Customer Experience

- Lead the evolution of the brand's digital ecosystem, including website, mobile app, loyalty program, social media, email, SMS, and customer communications.
- Work with our team and partners to improve customer acquisition, retention, and engagement.
- Utilize customer data and analytics to deliver more personalized and effective marketing programs.
- Identify opportunities to enhance the guest journey across both digital and in-store experiences.

Franchisee Marketing Partnership

- Build solid relationships with franchise owners and provide strategic marketing leadership to support local market growth.
- Develop tools, resources, and best practices that help franchisees execute successful local marketing initiatives.
- Communicate marketing strategies, campaign plans, and performance insights across the system.
- Facilitate collaboration between franchisees, marketing committees, and company leadership.

Analytics & Business Intelligence

- Measure the effectiveness of marketing investments through sales analysis, customer insights, and return-on-investment reporting.
- Develop meaningful dashboards and performance reports for senior leadership and franchise partners.
- Translate data into actionable recommendations that improve business performance.
- Monitor key performance indicators including traffic, loyalty engagement, digital conversion, customer retention, and promotional effectiveness.

Agency & Vendor Management

- Lead relationships with partners, media providers, and promotional vendors.
- Ensure projects are delivered on time, on budget, and at the highest quality standards.
- Negotiate and manage supplier agreements and marketing expenditures effectively.

Corporate Restaurant Marketing

- Develop localized marketing strategies for the Company's corporate restaurants.
- Identify community partnerships, sponsorship opportunities, grassroots programs, and local events that build brand awareness.




- Utilize corporate locations as innovation hubs for testing recent products, marketing programs, loyalty initiatives, and customer engagement strategies.
- Manage local marketing budgets and ensure effective allocation of resources.

Strategic Leadership

- Contribute to broader corporate initiatives and long-term business planning.
- Bring forward innovative marketing ideas that create competitive advantage and accelerate growth.
- Help shape the future direction of the brand through customer, market, and franchisee insights.
- Support organizational change and continuous improvement initiatives across the system.

What We're Looking For

Qualifications & Experience

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-7 years of progressive marketing experience, preferably within restaurants, retail, hospitality, franchising, or consumer brands.
- Experience managing multi-channel marketing campaigns and promotional programs.
- Knowledge of digital marketing, social media, CRM, loyalty platforms, and customer engagement strategies.
- Franchise or multi-location marketing experience is considered a strong asset.

Skills & Competencies

- Strong project management and organizational skills.
- Excellent communication, presentation, and relationship-building abilities.
- Analytical mindset with the ability to interpret data and translate insights into action.
- Ability to manage multiple priorities in a dynamic and fast-paced environment.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Collaborative, hands-on approach with the ability to influence stakeholders across the organization.
- Passion for branding, customer experience, and driving measurable business results.

If you're a creative, results-oriented marketer who wants to help grow a beloved Atlantic Canadian brand, we'd love to hear from you.

Benefits:

- Company pension
- Dental care
- Discounted or free food
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- Store discount
- Wellness program

Ability to commute/relocate:

- Truro, NS B2N 1L3: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

- Have you worked with a franchise or multi-location business before?

Experience:

- restaurant, retail, hospitality, franchising marketing: 4 years (preferred)

Work Location: In person

📌 Marketing & Brand Manager (Truro)
🏢 Grinner's Food Systems
📍 Truro