Automotive Sales & Finance Manager | GM Career Path & Future Partnership Potential

Rainbow Chrysler Dodge Jeep Ram | Prince Rupert, BC

We're not just looking for our next Sales Manager. We're looking for a future leader, General Manager and potentially a business partner.

Rainbow Chrysler Dodge Jeep Ram is searching for an ambitious, driven and entrepreneurial Sales & Finance Manager who is ready to take ownership of our entire variable operations department and help lead our dealership into its next chapter of growth.

This is a unique chance for someone who wants more than just another management position.

We're looking for someone who wants to build a career, develop into a General Manager and potentially earn the opportunity to become a partner alongside a young, ambitious and growing ownership group.

We aren't looking for someone who views this as a stepping stone to their next job in 12 months.

We're looking for someone who wants to invest in their future by investing in ours.

At Rainbow Chrysler, our philosophy is easy:

WE WORK FOR YOU!

That applies to our customers, our community and, most importantly, our people.

THE OPPORTUNITY – OWN THE ENTIRE VARIABLE OPERATION

As our Sales & Finance Manager, you will play a critical leadership role in overseeing and growing all aspects of our variable operations.

This is a hands-on hybrid position combining sales management, financial services, business development and departmental leadership.

You'll be responsible for driving sales performance, maximizing finance opportunities, developing our people and ensuring every aspect of our variable operation is operating at the highest possible standard.

We're looking for someone who approaches the dealership with an ownership mentality.

Someone who doesn't wait to be told what needs to be done.

Someone who sees opportunities where others see obstacles.

Someone who understands that success isn't built on one big decision. It's built on hundreds of small details executed consistently every single day.

Your Responsibilities Will Include:

SALES LEADERSHIP & PERFORMANCE

- Take ownership of the daily sales operation, leading from the front and working alongside our sales team.
- Coach, mentor, motivate and develop sales professionals to achieve their full potential.
- Actively desk deals, assist with negotiations and maximize closing opportunities.
- Drive new and pre-owned vehicle sales performance, profitability and inventory turnover.
- Establish clear expectations around daily activity, appointments, follow-up and sales performance.
- Monitor key performance indicators and implement strategies for continuous improvement.
- Recruit, train and develop a strong, accountable and results-driven sales team.

FINANCIAL SERVICES & PROFITABILITY

- Actively manage and participate in the dealership's finance and insurance operations.
- Structure deals, secure financing approvals and build strong relationships with lending partners.
- Maximize finance penetration, product sales and overall profitability while maintaining a customer-first approach.
- Ensure finance documentation, contracts, compliance and funding processes are accurate and completed on time.
- Identify opportunities to improve finance performance, processes and customer experience.
- Maintain a high standard of professionalism, transparency and ethical business practices.

BUSINESS DEVELOPMENT & OPPORTUNITY CREATION

- Champion daily prospecting and outbound business development.
- Ensure every internet lead, phone inquiry and showroom opportunity receives immediate and consistent attention.
- Drive CRM accountability, including proper documentation, follow-up and appointment management.
- Re-engage unsold customers, previous appraisals, past customers and dormant opportunities.
- Identify equity opportunities and customers ready to upgrade.
- Develop commercial and fleet business throughout Prince Rupert and surrounding communities.
- Build meaningful relationships with local businesses, organizations and community partners.
- Generate fresh ideas to increase traffic, sales opportunities and dealership visibility.
- Participate in social media marketing, vehicle videos, promotional campaigns and community initiatives.

OPERATIONAL EXCELLENCE & ACCOUNTABILITY

- Take responsibility for the small details that separate an average dealership from an exceptional one.
- Ensure processes are followed consistently, not just when someone is watching.
- Maintain accurate CRM records, deal files, customer information and departmental reporting.
- Identify operational inefficiencies and proactively implement solutions.
- Hold yourself and your team accountable to the highest standards.




- Work closely with ownership and other department leaders to improve overall dealership performance.
- Build a culture where urgency, professionalism, teamwork and continuous improvement are non-negotiable.

THE SMALL DETAILS MATTER. EVERY SINGLE DAY.

At Rainbow Chrysler, we believe the difference between good and great comes down to the details.

It's the customer who receives a follow-up call when promised.

It's the lead that gets contacted within minutes instead of hours.

It's the deal file that's completed properly the first time.

It's the vehicle presentation, the appointment confirmation, the CRM note, the unsold follow-up and the extra effort that nobody asked you to make.

The little things ARE the big things.

We're looking for a leader who understands that excellence isn't something you turn on when business is slow or when ownership is watching.

It's a standard you live by every day.

We believe in a simple leadership philosophy: Inspect what you expect.

If you have high expectations for your team, you must first demonstrate those expectations yourself.

A GROWTH MINDSET IS NON-NEGOTIABLE

We don't expect perfection.

We do expect progress.

We're looking for someone who is hungry to learn, willing to be challenged and constantly searching for ways to become better.

Someone who embraces feedback instead of becoming defensive.

Someone who takes accountability instead of making excuses.

Someone who approaches challenges with the mindset of "How can we make this happen?" rather than "Why can't we?"

We want a leader who is comfortable being uncomfortable, understands that growth requires change and genuinely wants to become better tomorrow than they are today.

Experience matters. Attitude, work ethic, character and the willingness to grow matter even more.

We're not interested in the mentality of "That's how we've always done it."

We're interested in people who ask:

"How can we do it better?"

WHO WE'RE LOOKING FOR

Our ideal candidate is an experienced automotive professional who has demonstrated success in sales, financial services or dealership leadership and is ready to take the next step in their career.

You should bring:

- Proven automotive sales and/or financial services management experience.
- Strong understanding of dealership variable operations, sales processes and profitability.
- Experience structuring deals, working with lenders and maximizing F&I; opportunities.
- Strong leadership, coaching and people-development skills.
- Excellent organizational skills and exceptional attention to detail.
- A strong understanding of CRM systems, lead management and business development.
- Confidence in making decisions, solving problems and taking initiative.
- A competitive, positive and results-oriented attitude.
- A willingness to be actively involved in every aspect of the department.
- A genuine passion for the automotive industry and developing people.
- An entrepreneurial mindset and desire to build something meaningful.
- The ambition and commitment to eventually grow into a General Manager position.

Most importantly, we're looking for someone who takes ownership of outcomes, not just responsibilities.

We don't want someone who simply manages what already exists.

We want someone who helps build what comes next.

YOUR FUTURE WITH RAINBOW CHRYSLERTHIS IS MORE THAN A JOB. IT'S A CAREER OPPORTUNITY.

Rainbow Chrysler is backed by a young, motivated and growth-focused ownership group with a long-term vision for the future.

We're proud of what we've accomplished, but we're even more excited about where we're going.

Our goal is to continue building a high-performing dealership, developing exceptional leaders and creating opportunities for the right people to grow alongside us.

We believe the best General Managers are developed through experience, accountability, mentorship and a genuine understanding of every aspect of dealership operations.

That's why we're looking for someone who wants to master variable operations today while preparing themselves for greater responsibilities tomorrow.

For the right individual, our vision includes:

1. LEAD VARIABLE OPERATIONS

Take ownership of our sales and finance departments, develop the team, improve processes and consistently deliver exceptional results.

2. GROW INTO GENERAL MANAGEMENT

As you demonstrate leadership,



operational excellence and the ability to drive sustainable dealership performance, work toward expanded responsibilities and a potential General Manager position.

3. EXPLORE FUTURE PARTNERSHIP OPPORTUNITIES

For the right individual who demonstrates long-term commitment, exceptional performance, strong character and alignment with our ownership group's vision, there may be opportunities to explore future equity participation or dealership partnership.

These opportunities are not guaranteed and would depend on performance, business needs and mutually agreed terms.

We want to build long-term relationships with people who share our ambition and want to grow with us.

WHY RAINBOW CHRYSLER?

Located in beautiful Prince Rupert, British Columbia, Rainbow Chrysler Dodge Jeep Ram is an established dealership proudly serving customers throughout Northern BC, Haida Gwaii and across Canada.

We're a dealership that believes in doing things differently.

We believe in being proactive rather than reactive.

We believe in creating business rather than waiting for it.

We believe in developing people rather than simply managing them.

And we believe that great businesses are built by great teams who share a common vision.

As a smaller dealership, every team member plays an important role, and every leader has the opportunity to make a meaningful impact.

There is no room for the mentality of "That's not my job."

We work together, support one another and do whatever it takes to deliver an exceptional experience for our customers.

Our ownership group is actively involved in the business, committed to continued growth and passionate about developing the next generation of automotive leaders.

If you're looking for an opportunity where your ideas matter, your efforts are recognized and your future isn't limited to your current job title, we want to meet you.

THIS OPPORTUNITY ISN'T FOR EVERYONE

If you're looking for a comfortable management position where you can sit behind a desk, wait for deals and collect a paycheque, this isn't the right fit.

If you're looking for a short-term position while waiting for something better to come along, this probably isn't the opportunity for you.

But if you're someone who:

- Wants to build a long-term career, not just find another job.
- Takes pride in the smallest details.
- Leads by example and holds yourself to a higher standard.
- Thrives on accountability, challenges and continuous improvement.
- Wants to take complete ownership of a department and its performance.
- Has the ambition to become a General Manager.
- Dreams of potentially becoming a dealership partner or owner one day.
- Wants to grow alongside an ambitious ownership group that values hard work, loyalty, integrity and results.

THEN WE WANT TO TALK TO YOU.

WHAT WE OFFER

- Competitive, performance-based compensation.
- Prospect to lead and influence the entire variable operation.
- Direct mentorship and collaboration with an engaged ownership group.
- A defined long-term vision for professional growth and leadership development.
- Potential advancement into a General Manager position.
- Potential future partnership opportunities for the right individual.
- A supportive, ambitious and growth-focused work environment.
- Extended health care.
- Dental care.
- Company events.
- Employee discounts.
- On-site parking.

Work Location: In person – Prince Rupert, British Columbia.

READY TO INVEST IN YOUR FUTURE?

We're not simply hiring someone to fill a position.

We're looking for someone who wants to help build the future of Rainbow Chrysler.

Someone who wants to look back five or ten years from now and be proud of what they've helped create.

Someone who understands that opportunity is earned through commitment, consistency, leadership and results.

And someone who believes their best years in the automotive industry are still ahead of them.

Competitive compensation range with a strong performance-based component. For an experienced automotive professional considering relocating to Prince Rupert and committing to a long-term career.

We want someone who treats every dollar, every customer, every employee and every opportunity as though the business were already theirs. That ownership mentality is ultimately what will separate the right candidate from someone simply looking for a bigger paycheque.

If you're ready to take ownership of your career and build something meaningful, we'd love to hear from you.

Rainbow Chrysler Dodge Jeep Ram
Prince Rupert, British Columbia

WE WORK FOR YOU!

Pay: $120,000.00-$180,000.00 per year

Benefits:

- Company events
- Dental care
- Extended health care
- On-site parking
- Store discount

Work Location: In person

📌 Automotive Sales & Finance Manager | GM Career Path & Future Partnership Potential (Calgary)
🏢 Rainbow Chrysler Dodge Jeep Ram
📍 Calgary