Build scalable digital media workflows with AI tools as a hybrid Producer for Underknown’s Toronto-based What If Tomorrow channel.

You will help turn a growing YouTube channel into a fully realized Underknown show. The role spans ideation, research, pre-production, production, packaging, and post-production, with responsibility for testing formats and improving workflows. Success requires understanding what makes viewers click, watch, and return, while protecting creative quality through data-informed decisions.

Key Responsibilities:

- Lead editors, writers, hosts, and artists toward one vision
- Test new formats and appear on camera
- Solve creative and technical production problems
- Use performance insights to guide content development
- Automate production tasks with appropriate AI tools

Requirements:

- Two or more years in digital media production
- Robust understanding of YouTube’s language and mechanics
- Track record of audience engagement and retention
- Ability to manage episodes, formats, and social strategies
- Proficiency with AI tools for production tasks

Combine AI-enabled workflows, YouTube insight, and creative problem-solving to scale What If Tomorrow from Toronto.

📌 Digital Media Producer AI Tools (Toronto)
🏢 The Publish Press
📍 Toronto