Company description

We are North, a strategic communications agency in Canada that makes it personal, moving brands with ideas that travel and influence.

We combine the agility of a boutique agency with the strength of Publicis Groupe’s global network. Our teams work across earned media, influencer, content, experiential, and issues management, bringing sharp thinking and care to every brief.

In a noisy world, we earn attention through bold ideas, rigorous execution, and a relationship‑first approach that helps our people and our clients grow.

Overview

As part of the Senior Leadership Team, you’ll play a key role in shaping and growing North’s Social & Influencer practice. You’ll help secure, grow, and lead meaningful client work, while building a high-performing team that delivers bold, award-worthy programs for some of Canada’s top brands.

We’re looking for a senior agency leader who lives and breathes the creator economy. You’re passionate about the ever‑evolving social and influencer landscape, from emerging platforms and creator trends to paid amplification, measurement, and brand safety. You bring a sharp strategic POV, entrepreneurial energy, and the confidence to help clients see what’s next. Beauty and skin-care experience is a bonus

In this role, you’ll lead integrated social and influencer strategies that spark conversation, drive results, and create real brand impact. You’ll inspire direct reports and cross‑functional teams to push ideas further, test and learn, and execute with excellence in a rapid‑paced, collaborative agency environment.

You’ll also be a trusted senior partner to clients, building strong relationships with key stakeholders,



identifying growth opportunities, and delivering work that meets business objectives. From standout creator‑brand partnerships to measurement frameworks that prove success, you’ll bring the strategic clarity and organization needed to keep multiple programs, accounts, and teams moving forward.

If you’re an experienced, entrepreneurial leader with deep social and influencer expertise and a passion for growing teams, clients, and ideas, this is your opportunity to make a meaningful impact at North.

Responsibilities

- Oversee fully integrated communications programs, including social and influencer work, across multiple client accounts.
- Develop strategic brand campaigns in a fast-paced environment and consistently sell through big ideas within an integrated agency model.
- Partner with senior client marketing leaders to drive national and regional campaigns, build trusted C-suite relationships, sell breakthrough strategies, and support executive personal brand-building efforts.
- Develop award-winning creative ideas that drive results and strengthen client brand reputation and influence.
- Lead high-performing teams in a matrixed environment, including direct reports and account teams, while motivating team members to reach their full potential.




- Drive new business by participating in and leading client pitches.
- Guide teams on key deliverables, including media relations, content development, and influencer strategies for programs and projects.
- Identify organic growth opportunities within existing accounts and help expand current client relationships.
- Understand clients’ industries, including key products, categories, technologies, competitors, and broader market issues.
- Mentor, manage, and grow the team while identifying opportunities to integrate with regional North teams and support a best-place-to-work culture.
- Plan and assess project and team resources to maximize profitability and team effectiveness.
- Lead national client accounts as a dedicated client-service manager with minimal supervision.
- Demonstrate strong business management skills, including effective collaboration with leadership, other North offices, and practice groups such as Notch video, social media, and digital media.
- Manage client contracts, including associated terms and conditions.
- Forecast regularly and quarterly to meet profitability and revenue targets, while maintaining accurate project and budget tracking internally and with client leads.
- Partner with senior executives on an ongoing basis to deliver against client KPIs.
- Collaborate with integrated marketing teams, including internal and external agencies, to drive results and 360-degree collaboration.
- Contribute to our inclusive culture by coaching and mentoring team members.

Qualifications

- 10-12 years in the social space, with a minimum of 7+ years on influencer and developing integrated strategies
- 8-10 years of ag

📌 Senior Account Director, Social (Toronto)
🏢 Publicis Groupe
📍 Toronto