This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Marketing (B2B SaaS) based in Canada.

This executive leadership role offers the opportunity to shape and scale a data-driven marketing organization within a growing, private equity-backed B2B SaaS business.
Reporting to the Chief Revenue Officer, you will define and execute the go-to-market strategy to accelerate pipeline generation, revenue growth, and long-term business value.
You will lead a multidisciplinary marketing team and the Sales Development function, connecting demand generation, brand strategy, digital performance, and customer expansion.
A major focus will be using AI across marketing, strengthening visibility in traditional search and AI answer engines, and improving campaign effectiveness through automation and analytics.
You will work closely with Sales, Customer Success, Product, Finance, and executive leadership to align marketing investments with commercial priorities.
The role requires solid financial and strategic judgment, with the ability to communicate performance and growth opportunities to senior executives and the Board.
This is a remote leadership opportunity with travel for industry events, client and sales meetings, and leadership and Board sessions.

Accountabilities

- Partner with the Chief Revenue Officer and executive leadership team to define and execute a go-to-market and marketing strategy aligned with revenue targets, the business value creation plan, and profitable growth objectives.

- Own the annual marketing plan and budget, allocating investment across channels and programs based on pipeline contribution, customer acquisition cost (CAC),



and return on investment (ROI).

- Refine the ideal customer profile (ICP), segmentation, positioning, and target account strategy in collaboration with Sales, Client Success, and Product, prioritizing high-value retail segments and geographies.

- Present marketing performance, pipeline forecasts, and strategic recommendations to executive leadership and the Board, using metrics such as annual recurring revenue (ARR), pipeline coverage, CAC payback, and EBITDA impact.

- Build and manage a scalable, multi-channel demand generation engine across digital, organic, account-based marketing (ABM), events, partnerships, and outbound channels.

- Lead the Sales Development Representative (SDR) function, improving inbound and outbound alignment, messaging, lead quality, follow-up speed, and conversion into qualified opportunities.

- Establish shared funnel definitions, service-level agreements, and lead management processes with Sales to improve handoffs and pipeline performance.

- Develop enterprise ABM programs and drive cross-sell and upsell pipeline in partnership with Client Success.

- Own the digital marketing strategy across the website, paid search, paid social, email, and organic channels, continuously improving website performance and conversion rates.

- Lead SEO and answer engine optimization (AEO/GEO)



strategies to strengthen visibility and ensure accurate representation across traditional search engines and AI answer engines.

- Build brand authority through content, technical SEO, structured data, and third-party channels, while monitoring AI search visibility, share of voice, citation rates, and sentiment against competitors.

- Define and implement the marketing AI strategy, using generative and agentic AI for content, personalization, campaign execution, lead scoring, and analytics, with appropriate standards for brand consistency, accuracy, and data privacy.

- Own and optimize the marketing technology stack, including Salesforce and HubSpot, ensuring effective integration, reliable data, and efficient technology investment.

- Establish marketing analytics and attribution frameworks, including multi-touch attribution, funnel conversion, and pipeline velocity, to connect marketing investment with pipeline, bookings, and ARR.

- Partner with Finance and Revenue Operations on forecasting, budgeting, and unit economics, including CAC, CAC payback, LTV, and marketing ROI.

- Deliver executive- and Board-ready dashboards and reporting, using data and experimentation to scale effective programs and discontinue underperforming activities.

- Elevate brand positioning and oversee content, thought leadership, creative, graphic design, and sales enablement to support the buyer journey and strengthen market authority.

- Lead the events strategy, including industry conferences, executive gatherings, and client events, with measurable pipeline and ROI expectations.

- Develop customer advocacy initiati

📌 VP of Marketing (Canada)
🏢 Jobgether
📍 Canada