Senior Product Manager, AI-native platform United States, Canada

Who Are We? Thanx is a leading loyalty and guest engagement platform for regional and national restaurants. We help brands drive profitable growth by increasing guest frequency, growing digital sales, and reducing reliance on discounts. Most loyalty platforms work for guests who are already loyal. Thanx unifies loyalty, digital ordering, and marketing automation in one platform that turns first-time and casual guests into regulars, treating loyalty as a business outcome, not a program, and engaging across the entire guest base.

Thanx has raised more than $30M from elite investors including M33 Growth, Ribbit Capital, and Sequoia Capital. Our success is rooted in a culture that has attracted some of the best talent in the country, and we are proud of strong employee tenure, a track record of internal promotions, and the company-wide shift to working AI-native over the last 18 months. We credit our cultural “core behaviors” with these accomplishments: Think Boldly, Execute Reliably, Focus on What Matters, Say “Thanx” Genuinely, Encourage Diverse Perspectives, and Lead, Virtually.

Who Are You? You go to the customer first and the data second, and you can tell the difference between a loud request and a real pattern. You bring evidence, not anecdotes, and you have opinions you built yourself rather than inherited from a roadmap meeting.

You are hands‑on with AI tooling in practice, not in a slide deck. You’ve spent real time in Claude Code, Codex, or comparable agentic tools, built your own prototypes and workflows with them, and you have opinions about where they break. You can read a schema, write a query, follow a pull request, and hold your own with engineers on tradeoffs.



You don’t need to be an engineer; you do need to be unafraid of the codebase.

You write well, because our specs are read by humans and agents alike and clear writing is the core craft. You thrive with a broad mandate and little process, and you build conviction with leadership through evidence rather than escalation.

Everyone at Thanx has equity and is expected to operate like an owner. That means real intensity, including evenings and weekends when the work calls for it. If that isn’t what you’re looking for right now, this isn’t the right role.

We would rather you know that before you apply than after you start.

Position Overview You will own a meaningful area of the next generation of the Thanx platform, end to end, from the customer problem to the shipped product to whether it actually moved the business. This is real product, for real restaurant brands, on real data.

The surface area is wider than “loyalty software” suggests. Thanx today spans:

Consumer experiences.

Branded mobile apps and web ordering used by millions of restaurant guests, each brand distinct on a shared foundation.

Loyalty.

Points, tiers, check‑in and card‑linked programs, redeemable online and in‑store.

Marketing automation and CRM.

Segmentation (including SegmentAI), campaigns, offers, and A/B testing in a self‑serve merchant dashboard.

Data and reporting.





Capture rate, Insights Lab, guest identity resolution, and the warehouse underneath it all.

AI products in market.

RecoveryAI, which resolves guest issues after an order, SegmentAI, and a merchant‑facing MCP server that puts a brand’s Thanx data inside the AI assistant they already use.

Integrations.

The POS and ordering systems restaurants actually run on: Toast, Square, NCR Aloha, PAR Brink, Qu, Revel, Olo, and others.

There is a lot of surface area and not many PMs. That means real ownership: the decisions you make change how hundreds of brands run their guest relationships, and the data comes back rapid enough to tell you whether you were right.

We are profitable, with industry‑leading retention, and we are long past the search for product‑market fit. We are rebuilding the platform around AI, and this role is about what that platform becomes next.

How We Build With great power comes great responsibility. Uncle Ben

This is the part that makes the job different, and it’s worth reading closely:

Thanx has reorganized around AI. Claude Code is in daily use in every function, and every employee has an unlimited token budget. We didn’t stop at handing people tools. We built the internal systems that turn customer voice into shipped product, and we keep tightening that loop:

Customer voice is queryable.

Sales calls, support conversations, CRM history, app‑store reviews, product analytics, and the data warehouse sit behind one internal platform our agents can reason over. “What are our largest brands saying about reporting?” takes minutes to answer, not a quarter of research.

PRDs are living, vers

📌 Senior Product Manager, AI-native platform (Winnipeg)
🏢 Thanx
📍 Winnipeg