Drive B2B and SaaS campaign performance remotely through programmatic strategy, DSP execution, optimization, and client-facing communication. Directive Consulting seeks a Programmatic Strategist for day-to-day management of programmatic clients. The client-facing role covers campaign builds, optimization, reporting, and custom strategies across Display, Native, Video, and Audio. You will collaborate with creative, analytics, and account teams while communicating recommendations to clients. Key Responsibilities:
Create media strategies aligned with client objectives Build campaigns across DV360, The Trade Desk, and other DSPs Monitor pacing and optimize campaign performance Analyze reports and provide actionable recommendations Present campaign plans and updates to clients Requirements:
3+ years in programmatic roles Hands-on DSP media buying experience Programmatic planning, buying, and measurement framework experience Experience with B2B or SaaS clients and $50k+ monthly budgets Robust analytical, communication, and collaboration abilities Apply programmatic expertise, DSP buying skills, and strategic client communication to scale B2B and SaaS campaign performance remotely.