What’s in it for you as an employee of QFG? Health & wellbeing resources and programs

Paid vacation, personal, and sick days for work-life balance

Competitive compensation and advantages packages

Work-life balance in a hybrid environment with at least 3 days in office

Career growth and development opportunities

Opportunities to contribute to community causes

Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy. We’re looking for our next Senior

Employer Brand Designer. Could It Be You? As the Senior Employer Brand Designer, you serve as the enterprise visual steward and functional design authority for Questrade’s employer brand identity. Operating as an individual contributor on the Principal track and sitting at the strategic intersection of People & Culture (P&C;), the Creative Shop, and Brand Creative, you lead the development, governance, and end-to-end visual storytelling strategy across all digital, physical, and experiential talent touchpoints. Under the managerial direction of the Head of Employee Experience, you exercise broad operational independence to establish sub-brand visual standards within the overarching Master Brand framework. You govern and enhance the employer brand design system, translating candidate and employee insights into high-converting, compliant, and accessible brand experiences that position Questrade as the employer of choice for people who never settle—directing external creative partners and providing framework-level design leadership without requiring day-to-day creative supervision. Need more details? Keep reading… In this role, responsibilities include but are not limited to: Employer Brand Visual Strategy & Framework Governance





Owning and governing the end-to-end visual expression of Questrade’s Employer Value Proposition (EVP), authoring sub-brand design guidelines that interpret and operate seamlessly within Master Brand guardrails.

Exercising determinative functional design authority across candidate-facing touchpoints, establishing visual standards, art direction, and brand application rules across the enterprise.

Determining the operational “how” to translate macro talent strategies into scalable creative systems, maintaining visual consistency across digital, physical, and experiential media.

Design System Architecture & Scalability

Architecting, codifying, and maintaining the centralized Employer Brand Design System—including Photoshop assets, Figma component libraries, design tokens, UI patterns, typography hierarchy, motion presets, and multi-channel asset suites that accelerate speed-to-market.

Resolving complex, structural design requirements and engineering novel components where pre-existing templates do not exist, ensuring maximum design agility.

Governing system adoption across P&C; and Internal Communications, ensuring 100% brand fidelity, cross-platform responsiveness, and operational scalability.

Design Compliance, Accessibility & Brand QA





Establishing and leading the enterprise brand review and visual auditing process for all talent-attraction deliverables, holding final design QA sign-off authority prior to public deployment.

Ensuring comprehensive compliance with digital accessibility legislation (WCAG 2.1 AA / AODA) and technical production standards across all digital and physical touchpoints.

Reviewing, critiquing, and directing the creative deliverables submitted by external marketing agencies, recruitment partners, and decentralized internal collaborators to enforce strict adherence to quality benchmarks.

Multi-Channel Creative Execution & Motion Design

Conceptualizing, art directing, and executing high-impact digital and analog collateral, including career platforms, campaign landing pages, programmatic ad suites, animated social campaigns, recruitment event spaces, and milestone onboarding packages, translating great design into the physical world.

Synthesizing talent analytics, candidate feedback, and user-testing data into adaptive visual solutions, dynamic motion graphics (After Effects), and interactive Figma prototypes that simplify complex employee value narratives and drive candidate engagement.

Partnering with Workplace Experience teams to shape the physical work environment, designing branded workplace graphics, environmental signage, and wayfinding installations.

Emerging Creative Tech & Workflow Optimization

Establishing and governing operational best practices for integrating Generative AI tools, procedural design workflows, and advanced prototyping technologies into the employer brand creative pipeline to elevate output quality and streamline asset production.

Cross-Functional Advisory & Strategic Alignment

Acting as the lead d

📌 Senior Employer Brand Designer (Winnipeg)
🏢 Questrade Financial Group
📍 Winnipeg