About Motion Marketing today runs on creative, and the teams winning right now treat it like a system instead of a guessing game. They research what’s working in the feed, figure out why, make more of it, and measure what happens. We call that loop the creative strategy flywheel, and we’ve been building for it since day one.

We started on the research and reporting end of the wheel. Motion became the analytics platform that shows marketing teams which of their ads are winning and why and that’s how we found product-market fit. Over the past two years we went all-in on AI, and now our agent, Runneth, runs the rest of the loop too: the ideas, the briefs, the creative, the launch. It’s the whole wheel now, and Runneth is taking off.

That bet is paying off. Our valuation has nearly tripled in two years, and some of the world’s best ecommerce and DTC brands and agencies, including Vuori, AG1 and HexClad, run on Motion.

We are fully remote, but the candidate must be based out of Toronto.

About the Head of Sales Development role Everything that got us to our Series B came inbound: word of mouth via content, events, and the product itself. We’ve never had a real outbound function, and now that Runneth is taking off, we want someone to own it.

The good news is you wouldn’t be starting from zero, and you definitely wouldn’t be starting cold.

There are 700K people in our CRM who already know us and a lot of the infrastructure is already built too. From personalization at scale, to signal-based sequences and enrichment, to RevOps support and a CRM that’s actually segmented. What we’re missing is the person who pulls all of that together, decides where to point it, and owns the number.

You’d start hands-on,



prove what works, then hire and lead the team that scales it. And if there are SDRs you’ve worked with who’d join you with a couple of phone calls, we’d love to hear about them.

Things that make this role unique

It’s a fun category.

You’d be selling to marketers about ads and creative, which is about as far from dry B2B software as it gets.

700K person CRM.

We don’t have a list problem, we have an execution and ownership problem across our warm CRM.

Data nobody else has.

We spend millions collecting paid, organic and creator content so we can see the feeds people actually experience. That means you can open a conversation with what a prospect’s competitors are running right now, instead of a generic pitch.

Fixed comp to start.

Outbound is new for us, and we’re not going to ask you to carry quota on a channel with no history yet. Your first six months are fully fixed, and variable comp tied to the pipeline you build kicks in after that.

AI is your headcount multiplier.

There are no token limits here.

What you'd be doing

Owning the lists.

You decide who we go after, in what order, and which signals bump someone to the front of the line.

Owning the mediums.

Email, phone, text, LinkedIn, events, etc. and in-person. You’d pick the right mix for each segment,



whether we’re reaching the people running the ads or the leaders who own the budget.

Owning the messaging.

The message, the CTA and the offer for every segment are yours.

Owning the number.

Help us get to predictable pipeline quickly.

Scaling it.

Recruit SDRs (including people you’ve worked with before) and onboard them into your system.

Our ideal fit brings

You’ve built this before.

You were the first sales development leader at a fast-growing B2B company, you hired the team, wrote the playbook and owned the pipeline it created. Today you’re probably a director, senior manager or head of sales development.

You know how to work warm pipeline.

You’ve turned event attendees, product activations, lost deals and former customers into real meetings, not just worked cold lists.

You’re AI native.

You run Clay-style enrichment, signals and automation, and you’ve built workflows or agents that let one person do the work of a team.

You’re still outstanding on the phone, and you can coach it.

You can pick up the phone and book a meeting yourself, and you know how to teach reps to do the same.

You have a bench.

You know great SDRs, and they’d take your call.

You get the whole business.

You understand how the company works, not just your part of the funnel, and you can explain why you do things the way you do.

High agency.

You don’t wait for perfect conditions or a finished playbook. You read the data honestly and move.

Bonus points

Experience selling to marketers

Experience running win-back programs for churned customers

You’ve built in person culture amongst SD

📌 Head of Sales Development (Winnipeg)
🏢 Motion
📍 Winnipeg