Connect paid media, email, loyalty, and analytics as AlgaeCal’s Marketing Leader (Campaigns) guides coordinated full-funnel customer experiences.

This marketing leadership role focuses on turning campaign ideas into connected customer journeys. You will align channel owners, creatives, analysts, customer service, and senior leaders around clear execution. Your decisions will consider offer strategy, timing, conversion, profitability, and the complete path from first click to purchase.

Key Responsibilities:

- Design connected journeys from acquisition through checkout
- Align paid media, email, loyalty, and organic channels
- Coordinate creative, compliance, logistics, and finance needs
- Identify revenue leakage across offers and touchpoints
- Plan A/B, multivariate, UX, and funnel tests

Requirements:

- 2+ years of D2C campaign leadership experience
- Robust understanding of full-funnel eCommerce marketing
- Ability to interpret conflicting attribution and analytics data
- Experience managing substantial media investments
- Customer-focused, humble, hungry, people-smart approach

Use full-funnel strategy, customer insight, and coordinated execution to improve campaign performance across AlgaeCal’s eCommerce journey.

📌 Full-Funnel Marketing Campaign Director (Ottawa)
🏢 AlgaeCal
📍 Ottawa