Joining Air Canada is about belonging to a Canadian symbol, Air Canada recently elected best airline in North America. Take your career off by joining our innovative and diverse team at the forefront of passenger air transport.

The Campaign Production Analyst plays an essential role in the development and implementation of Air Canada and Aeroplan campaigns, according to the email schedule. The successful candidate pilots the implementation and advancement of targeted and personalized customer experiences designed to engage customers and drive business growth. It focuses on the use of emails and emphasizes targeting capabilities using all data sources. The analyst has expertise in Adobe Campaign Classic, Adobe Experience and Adobe Journey Optimizer platforms. She works within cross-functional teams that carry out email campaigns with various stakeholders from the Marketing, Analytics, IT and Alerts teams to successfully complete email campaigns.

She makes full use of Adobe Campaign Classic Adobe Journey Optimizer to ensure the smooth running of email campaigns and other digital campaigns. She works with other Campaign Production Analysts who handle requests from Marketing and stakeholders and orchestrate sending this information via email to Air Canada customers and Aeroplan members. The Campaign Production Analyst must have a good knowledge of technical data systems and campaign management software, as well as general knowledge in the field of marketing.

Responsibilities:

- Execute tasks and activities associated with the development and verification of campaign workflows and the successful deployment of email campaigns.
- Communicate and collaborate with different teams,



manage and respond to stakeholder requests, and communicate the status of campaigns under development.
- Understand, manage, customize and optimize all campaign processes to reflect new campaign requirements, development testing, production execution and quality control.
- Know how to finalize activities yourself in Adobe Campaign Classic (workflow-related activities, execution activities, and technical workflows).
- Track and monitor campaign deployment and results, troubleshoot problems and report their status to the campaign team.
- Apply team best practices as part of their workflow and document new processes and best practices that the individual develops.
- Consider targeting and personalization requirements and capabilities throughout the campaigns the person is working on, including for personalized notifications, triggered notifications and mass emails.
- Design, create, configure, test, and optimize personalized customer experiences using Adobe Journey Optimizer.
- Integrate Adobe Journey Optimizer experiences into the Adobe Experience platform, including audience segmentation, profile and event data, decision-making, and cross-channel activations.
- Collaborate with Marketing, Analytics, IT,



Alerts and other technical teams to translate business requirements into scalable solutions for requirements and campaigns.
- Monitor experience performance, troubleshoot orchestration and data issues, and contribute to the ongoing optimization of the customer experience.
- Apply campaign governance, quality assurance, consent, privacy, and data management requirements across all Adobe Campaign Classic and Adobe Journey Optimizer campaigns.
- Find and implement innovative solutions, emerging features, and automation opportunities from Adobe Campaign Classic, Adobe Journey Optimizer, and Adobe Experience Platform to improve campaign efficiency, personalization, scalability, and the customer experience.

Qualifications

- University degree in computer science, information systems or another related field (or equivalent professional experience).
- At least three years of experience in technology and processes for marketing technology platforms:
- Digital campaign management tools (Adobe Campaign Classic [certification an asset], Adobe Experience and Adobe Journey Optimizer [certification an asset], Salesforce Marketing Cloud or similar system).
- Good practical knowledge of SQL and work experience related to relational databases and querying (SQL).
- Snowflake, Azure, MySQL, Unix/Linux.
- XML, JavaScript, HTML, JSON, Jira.
- Knowledge of the airline industry or loyalty programs, an asset.
- Solid oral and written communication skills.
- Strong sense of organization.
- Good interpersonal skills and ability to engage colleagues and other stakeholders.
- Ability to work independently and in a team environment to help colleagues.
- Attention to detail and accuracy; ability to manage multiple proj

📌 Analyst - Campaign Production (Canada)
🏢 Air Canada
📍 Canada