Belonging to Air Canada is belonging to a Canadian icon, Air Canada recently voted best airline in North America. Take your career to new heights by joining our innovative and diverse team at the forefront of passenger air transport.

Air Canada is looking for someone to fill a position of Advisor – Marketing – Sponsorships and Activations to support the planning, coordination and execution of programs, activations, hospitality initiatives and related events of Sponsorship Marketing.

Working in close collaboration with the Sponsorship Managers, the Brand Marketing team, Events, partner agencies and internal stakeholders, the person in this position contributes to the implementation of Air Canada's sponsorship and experiential marketing programs. The ideal person has a strong sense of organization and an execution-oriented approach, and is able to thrive in a energetic environment where multiple priorities must be managed simultaneously.

The person occupying the position of Advisor – Marketing – Sponsorship and Activation plays an important role in bringing Air Canada's partnership portfolio to life by ensuring first-class execution, project coordination and stakeholder management and ensuring that programs are implemented within deadlines, within the allocated budget and in accordance with Air Canada brand standards. They are responsible for supporting the Sponsorship and Events teams and contributing to the success of integrated marketing initiatives.

Responsibilities

- Sponsorship activation and program support
- Support the implementation of marketing and sponsorship activation programs for Air Canada's entire sponsorship portfolio.




- Coordinate expected deliverables and activation timelines with internal stakeholders, partner agencies and sponsorship properties.
- Maintain sponsorship asset tracking tools and support contract rights and benefits administration activities.
- Coordinate partner requests and ensure timely follow-up with relevant internal stakeholders.
- Support the development and implementation of sponsorship activations, contests, hospitality programs and experiential initiatives.
- Participate in activation planning, creative concept evaluations and quality control processes.
- Support post-campaign and post-activation reporting activities, including the collection and organization of performance data.
- Maintain sponsorship calendars, project plans and activation documentation.

- Project management and stakeholder coordination

- Coordinate project timelines, schedules and key milestones of multiple competing initiatives.
- Prepare and maintain project status reports and tracking documents.
- Support budget administration activities, including invoice processing and reconciliation and budget tracking.
- Facilitate coordination with internal stakeholders, including Brand Marketing, Corporate Communications, Community Investment, Legal Affairs, Procurement, Finance, Sales and Operations.




- Coordinate agency deliverables, from project briefing to execution and reporting.
- Support approval processes and ensure projects progress efficiently within established internal processes.
- Assist in preparing presentations, briefing documents and project updates.
- Ensure that all activation programs are executed in accordance with Air Canada brand standards and project requirements.

- Support for events, hospitality programs and experiential activations

- Support the planning and implementation of hospitality programs, sponsorship-related events and experiential activations.
- Contribute to the logistical planning of events, including registration management, venue coordination, run-of-show preparation and on-site implementation.
- Coordinate suppliers, agencies and event partners to support successful delivery.
- Provide support for branding, signage, merchandise and experiential elements as needed.
- Participate in post-event evaluations, budget reconciliations and reporting activities.
- Help identify opportunities to improve event implementation, operational efficiency and attendee experience.
- Support the implementation of best practices and operational standards for sponsorship activations and events.

Qualifications

- University degree in marketing, communications, business, event management or a related field.
- Three to five years of experience in marketing, sponsorship marketing, event marketing, brand marketing or experiential marketing.
- Experience coordinating marketing programs, events, activations or partner

📌 Advisor - Marketing - Sponsorships and Activations (Canada)
🏢 Air Canada
📍 Canada