Lead paid media strategy remotely for Blacksmith Agency, using Google Ads and Meta to guide B2B and growing-brand clients. SEO remains separate.

As a Paid Media Strategist, you own targeting, budgets, roadmaps, and client explanations. You manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads. The work also covers attribution, account growth, and strategic client calls.

Key Responsibilities:

- Manage paid media across four advertising platforms
- Allocate budgets, bid, target, and test creative
- Track conversions using GA4, tag manager, and pixels
- Build quarterly and 90-day client roadmaps
- Drive retention, upsell, and long-term relationships

Requirements:

- Three-plus years hands-on with Google Ads and Meta
- Experience building, running, and optimizing campaigns
- Proven movement in ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Explicit spoken English for live United States client calls

Bring hands-on campaign expertise, trusted attribution, and strategic judgment to Blacksmith Agency’s paid media accounts.

📌 Paid Media Strategist Google Ads Meta (Toronto)
🏢 Blacksmith Agency
📍 Toronto