Drive advertising yield and technology for Blue Rewards at 250 Yonge Street, optimizing programmatic monetization across digital properties and media partners.

As Manager, Advertising Yield and Technology, you will explore revenue opportunities across Blue Rewards and strengthen its media strategy. You will manage DSPs, SSPs, advertising technology libraries, inventory testing, and tagging strategies. The work includes reporting, pricing, forecasting, troubleshooting, and partner relationships.

Key Responsibilities:

- Explore advertising revenue opportunities across Blue Rewards
- Optimize advertising stack, DSPs, SSPs, and technology libraries
- Lead ad testing and inventory yield optimization
- Report yield, media revenue, and SSP delivery tracking
- Manage pricing, tagging,



forecasting, and advertising partnerships

Requirements:

- At least four years in publisher monetization or advertising technology
- Deep publisher-side programmatic advertising experience in retail
- Experience with online ad serving, SSPs, and programmatic systems
- Experience creating and executing inventory tagging strategies
- Robust programmatic, paid social, communication, and partner leadership skills

Apply advertising technology, programmatic expertise, and yield optimization skills to grow Blue Rewards media revenue with BMO.

📌 Advertising Yield Technology Manager (Toronto)
🏢 Bank N.a.
📍 Toronto