Lifecycle marketing at Vendasta centers on email, in-app, and automated journeys that turn current sign-ups into loyal, growing customers.

As a Growth Marketer, you own onboarding, activation, engagement, upsell, and retention across customer segments. You will use customer data, behavioral triggers, automation, and AI to personalize journeys. Your work connects with Product Marketing, Content, Sales, Customer Success, and RevOps.

Key Responsibilities:

- Own lifecycle strategy across onboarding, activation, engagement, upsell, and retention
- Launch email, in-app, push, and webinar campaigns
- Build automated journeys using HubSpot, Marketo, or similar platforms
- Identify lifecycle gaps and launch retention programs
- Test messaging, cadence, creative, and channel mix

Requirements:

- At least five years in lifecycle or retention marketing
- Experience ideally within B2B SaaS environments
- Knowledge of segmentation, behavioral targeting, and trigger automation
- Experience with HubSpot, Marketo, or Salesforce
- Ability to use AI tools for content, segments, or churn prediction

Apply lifecycle strategy, customer data, AI, and automation to strengthen Vendasta customer activation, engagement, and retention.

📌 Lifecycle Marketing Manager (Saskatoon)
🏢 Vendasta Technologies
📍 Saskatoon