At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Robust performance leads to high expectations, and we must keep raising the bar

Position Overview:

Viral Nation is one of the most advanced applied-AI companies in North America, and the Director, Content Marketing is expected to operate like it. Reporting to the VP, Demand Generation, the Director builds and runs an AI-accelerated content engine that turns Viral Nation’s expertise, proprietary social data, and multi-vertical story into MQLs, SQLs, and pipeline sourced and influenced. The audience is clear: the content exists to attract and convert enterprise brands and the decision makers and marketing leaders who choose their agency partners. This role owns content strategy and execution end-to-end, from editorial vision to distribution, brand governance, and performance reporting, with a mandate to convert content into measurable pipeline across B2B and B2C audiences.



Leading a lean team of two content contributors plus partnering with SEO/GEO and Owned Social leads, the Director is a player-coach, shipping high-impact thought leadership from the first weeks while building the systems that let the function scale.

Responsibilities:

Use AI to accelerate content marketing

- Design and own an AI-enabled content production system (e.g., Claude, Claude Code, custom agents and workflows) that sustains a high-volume, always-on cadence without sacrificing quality or brand voice.
- Build reusable prompts, voice guides, templates, and agentic workflows so research, drafting, repurposing, and QA run as a repeatable engine rather than one-off efforts.
- Partner with Viral Nation’s applied-AI teams and tooling to produce work that is better, faster, and more differentiated than a traditional content function could deliver.
- Set the standard for responsible AI use in content: human editorial judgment, fact-checking, and brand governance on every asset.

Operationalize the content function to drive business growth

- Translate business objectives into a cohesive content strategy and editorial calendar aimed at winning enterprise brand clients, tied to demand-generation and pipeline goals across the full funnel.
- Run the function as an operating system: clear roles, workflows, checks and balances, and deadlines managed in Monday.com, with weekly cadence reviews and visible status for every asset.




- Design content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.
- Build the tracking and attribution framework (UTMs, conversion events, multi-touch attribution) with marketing ops/RevOps so content-sourced and content-influenced pipeline is visible in HubSpot.
- Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion, and content-assisted revenue and ROI.
- Run a continuous test-and-optimize cycle (headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.
- Deliver actionable performance reporting and executive-level insights to senior leadership to guide investment and prioritization.

Produce and ship content through a hyper-growth phase

- Personally write, edit, and ship high-impact thought leadership, while standing up the system that lets the team sustain it.
- Establish a weekly cadence of differentiated thought leadership that makes the gap between Viral Nation and the next competitor unmistakable, alongside tentpole white papers and research reports.
- Turn Viral Nation’s proprietary social and creator data into a steady stream of data-driven listicles, rankings, and insight pieces.
- Capitalize on cultural and industry moments in real time, weighing in with a point of view on what is happening in influencer and social marketing as it happens.
- Drive quick wins early: repurpose and redistribute high-performing assets, refresh high-potential content, a

📌 Director, Content Marketing Director Viral Nation Inc. · USD 125k-150k/yr Workplace On-site 3 hours ago (Canada)
🏢 Content Creators
📍 Canada