About Us:

We are a fast-growing home services company committed to delivering exceptional heating, ventilation, air conditioning, and plumbing solutions. With a focus on quality, innovation, and customer satisfaction, we are expanding rapidly and looking to drive higher performance across our sales teams. As part of this growth, we are seeking a dynamic, strategic, and results-driven Director, Sales & Commercial Effectiveness, Western Canada and Southwestern Ontario to oversee and enhance the sales processes and performance across our HVAC division.

Hybrid –

Candidates must reside in either Western Canada or Southwestern Ontario.

Position Overview:

Director, Sales & Commercial Effectiveness, Western Canada and Southwestern Ontario will play a critical role in leading and supporting the sales teams across all branches, driving performance through the development and implementation of sales strategies, tools, and best practices. This role will require a hands-on leader with a passion for developing high-performing sales managers and teams, coaching them to success, and ensuring that the company’s sales targets are consistently met or exceeded.

This role will work closely with sales leadership and sales field team members to optimize processes, develop talent, ensure compliance with sales strategies, and drive continuous improvements. This role also partners with cross-functional departments, including Operations, Marketing, IT, and Human Resources to ensure a holistic and aligned approach to sales that maximizes company growth and customer satisfaction. Additionally, the Director, Sales & Commercial Effectiveness, Western Canada and Southwestern Ontario will have oversight of regional Sales Effectiveness Managers,



ensuring they support the delivery of consistent sales strategies and objectives.

Key Responsibilities:

Sales Process Optimization & Compliance:

- Design, implement, and continuously improve sales processes, playbooks, and Standard Operating Procedures (SOPs) to standardize and optimize the sales approach across branches.
- Ensure compliance with the sales processes and monitor adherence to sales models, SOPs, and best practices, conducting audits, ride-alongs, and Service Titan reporting reviews as needed.
- Work closely with the corporate support team to ensure sales targets are aligned with marketing and operations strategies, ensuring all aspects of the sales cycle are integrated.

Talent Development & Team Support:

- Partner with cross-functional teams and General/Branch Managers to support the recruitment, onboarding, and continuous development of high-performing Sales Managers, and Home Comfort Advisors (HCAs), ensuring they have the skills and tools necessary for success.
- Foster a high-performance sales culture by delivering ongoing coaching, training, and feedback to support team members’ professional growth.
- Facilitate both virtual and in-person training to management and field teams whether as apart of onboarding to new technical roles, to reinforce best practices, new product offerings, sales processes,



and/or service techniques.
- Oversee the creation of training materials and sales support tools that address the technical needs of the business and service offerings, ensuring content is relevant for both virtual and in-person learning.

Sales Leadership & Strategy Development:

- Lead, mentor, and coach Sales Managers to achieve and exceed sales targets, focusing on revenue growth, customer acquisition, and market share expansion.
- Develop and execute regional and branch-level sales strategies that align with overall business goals. Focus on driving consistent performance improvements and overcoming market challenges.
- Collaborate with Managers to set and review monthly, quarterly, and annual sales targets, ensuring strategies are aligned with business goals.

Sales Performance & Metrics Management:

- Monitor and track key sales performance indicators (KPIs) such as revenue growth, closing percentage, gross margin, finance penetration, and other relevant metrics through Service Titan and other systems.
- Use data-driven insights to continuously refine sales strategies, processes, and tactics to enhance sales outcomes and close performance gaps.
- Prepare and deliver regular sales performance reports and forecasts to senior leadership, providing actionable recommendations based on sales metrics and market trends.
- Conduct regular analysis of resource utilization and sales team productivity, making data-driven decisions to optimize resource allocation.

Reporting & Audits:

- Lead the creation of sales reports and dashboards, ensuring that senior management is informed of sales performance, trends, and areas of prospect for improve

📌 Director, Sales (Sherbrooke)
🏢 Right Time Group
📍 Sherbrooke