Drive integrated ABM campaigns at Tailscale using LinkedIn advertising and personalized experiences in a fully distributed company. Reach priority accounts across Enterprise and Mid-Market segments.
As an Integrated ABM Campaign Manager, you will build campaigns for net-current acquisition and customer expansion. You will connect paid advertising, direct mail, gifting, content, and Sales outreach. The role requires campaign ownership from strategy through measurement, using data to improve engagement, meetings, pipeline creation, and progression.
Key Responsibilities:
- Own integrated ABM strategy, planning, execution, and optimization
- Develop audiences, messaging, budgets, channel plans, and metrics
- Manage LinkedIn advertising and personalized landing pages
- Coordinate direct mail, gifting,
and prospect engagement workflows
- Partner with Sales and Operations to activate campaigns
Requirements:
- Five or more years of B2B marketing experience
- Experience building ABM campaigns for acquisition and expansion
- Hands-on LinkedIn advertising and audience segmentation experience
- Experience with marketing automation and personalized landing pages
- Comfort managing campaigns, stakeholders, testing, and performance data
Apply integrated ABM, LinkedIn advertising, personalization, and data-driven optimization to advance Tailscale’s priority accounts.