Job Description

As the Field Marketing Manager for SMB & Mid-Market, you will be the marketing business owner and trusted strategic advisor for your assigned EMEA territory UKI and Northern Europe. In this high-impact role, you will design, plan, and execute integrated direct-to-customer and partner co-led marketing campaigns and premier events that directly accelerate qualified pipeline (MSP) and closed bookings (MSB).

You will bridge regional strategy and local field execution-partnering closely with Theatre Sales Leaders, distributors, and focus partners to capture customer demand across Cisco's Secure Networking, Collaboration, and Cybersecurity architectures.

What You'll Do (Key Responsibilities)

- Strategic Sales & Partner Business Partnership: Serve as the primary marketing advisor for aligned Country/Theatre Sales Leaders and key partner mangers.
- Multi-Touch Demand Generation & Campaign Execution: Design and deliver targeted direct and co-marketing campaigns across the entire buyer journey. Activate localized digital demand generation, outbound nurture streams, and customer advocacy proof points.
- First-Party & Third-Party Experiential Events: Plan, host, and measure high-impact regional events-including SMB/MM Partner Cafes, Distributor Roadshows, Cisco Connect sponsorships to engage key accounts and drive immediate deal acceleration. Manage external agencies and vendors, ensure compliant spend. Track program performance to maximize return on investment (ROI) continuously optimize campaign messaging and conversion rates.
- Lead Lifecycle & Pipeline Governance: Own and achieve territorial Marketing Sourced Pipeline (MSP) and Bookings (MSB) goals. Monitor lead flow through CRM systems, champion the 5 seller follow-up SLA, and calibrate lead scoring using closed-loop sales feedback.

Skills and Requirements

Must haves:

- Business Acumen & Partner Ecosystem Expertise: 5+ years of B2B field marketing and partner marketing experience in the enterprise IT / SaaS industry,



with deep familiarity in the SMB and Mid-Market sectors.
- Demand Generation Execution: Hands-on experience orchestrating multi-channel campaigns (digital, outbound, events, and content syndication) that deliver measurable revenue impact.
- Analytical & Data-Driven Mindset: Skilled in leveraging CRM pipeline data, conversion funnel metrics, and telemetry to evaluate campaign performance and make data-backed optimizations.
- Stakeholder Management: Exceptional communication and presentation skills, with the ability to influence cross-functional senior sales leaders, partner principals, and global marketing teams.

Key Performance Indicators (Success Outcomes)

- Marketing Sourced Pipeline (MSP) & Marketing Sourced Bookings (MSB)
- Qualified Lead Volume & Conversion Velocity (Lead-to-Pipeline Conversion %)
- Partner Co-Sell Pipeline & Bookings Growth (% QoQ)
- Customer Contact Database Growth (Target Account Opt-ins & Engagement Rates)
- 100% Budget Utilization & Program ROI

Relevant Tools & Platforms

- CRM & Pipeline: Salesforce (SFDC), Sales Console, Ace Dashboard
- Content Portals: Sales Connect, Marketing Velocity Central (MVC)
- Operations & Budgeting: Campaign tagging & tracking portal, MUSE/MLUT lead upload, CVENT/PEPE event tools, Webex

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment prospect/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

📌 Field Marketing Manager (Canada)
🏢 Insight Global
📍 Canada