Drive email marketing performance at Fairstone Bank through automation, segmentation, and campaign analytics across a diverse financial services portfolio.

As a Senior Analyst, Marketing Automation and Email, you will execute daily automation operations for Fairstone Bank, Fairstone, HT, Oaken, EdenPark, and Fig. The work includes promotional campaigns, lifecycle journeys, testing, reporting, and optimization. You will collaborate with Analytics and cross-functional partners to improve customer engagement, acquisition, and retention.

Key Responsibilities:

- Build promotional emails and customer lifecycle journeys
- Execute segmentation and A/B testing strategies
- Test and quality-assure automation campaign activities
- Analyze reports, trends, and engagement opportunities




- Resolve delivery issues with internal and external teams

Requirements:

- Bachelor's degree or college diploma in marketing, business, or related field
- Two or more years of digital marketing experience
- Proven successful marketing automation and email campaign experience
- Braze experience preferred; HTML, CSS, and Liquid knowledge advantageous
- Robust analytical, organizational, communication, and collaboration skills

Apply your email marketing, automation, segmentation, and analytical expertise to customer journeys across Fairstone's growing brand family.

📌 Senior Marketing Automation Analyst (Canada)
🏢 Fairstone Financial
📍 Canada