Description

The Marketing and Communications team within UCalgary Continuing Education is currently seeking a Full time Limited Term Marketing and Communications Coordinator for approximately 12 months.

The Marketing and Communications Coordinator reports to the Manager, Marketing and Communications. This versatile generalist position is designed to provide flexible support to all members of the Marketing and Communications team. The ideal candidate is a strong communicator, creative thinker, and highly organized professional who is eager to learn, able to adapt quickly, and is confident managing multiple priorities in a fast-paced environment.

This role is well-suited for someone early in their marketing and communications career looking to gain broad experience across a wide range of functional areas within a collaborative and high-performing team.

The Marketing and Communications team supports a diverse portfolio of projects, as well as diverse target audiences. As a member of the UCalgary Continuing Education Marketing and Communications team, the coordinator plays a dynamic support role contributing across areas including writing, social media management, content development, digital media production, event logistics, and project coordination.

The Marketing and Communications Coordinator works closely with other members of the Marketing and Communications team to implement overall marketing strategies and tactics for multiple stakeholders. High volume and variety of work demands can be expected, much of which are driven by internally and externally imposed deadlines and requirements. The successful applicant will have strong interest in social media marketing, writing, event planning,



and a proven collaborative approach to project management. The Marketing and Communications Coordinator will interact with a diverse population within the university and may include interactions with external organizations and stakeholders.

Accountabilities/Tasks and Duties:

Content Development and Social Media Management

- Write, produce, edit and update creative content for digital and print channels, including email campaigns, websites and landing pages, social media, newsletters and internal communications.
- Conduct interviews with students, instructors, staff, subject matter experts (SMEs), and other stakeholders to create compelling stories and articles.
- Coordinate and execute the creation of visual social media content in collaboration with other team members.
- Collaborate with the marketing team to create and produce high-quality data-driven reports, articles, and thought leadership pieces.
- Work with marketing team to maintain an annual content and editorial calendar. Make sure writing pieces and marketing materials align with the unit's brand and value proposition.
- Conduct competitive research to gain new insights on strategies for social media marketing campaigns.
- Develop a strong understanding of Continuing Education assets, product lines and audiences, as well as other external media properties and touchpoints,



and integrate into creative content development concepts in a smart, authentic way.

General Marketing Duties

- Assist with event promotion and delivery, including signage, collateral, registration materials, audience communications, on‑site logistics and post‑event follow‑up.
- Prepare briefing notes and communications plans for marketing campaigns, tradeshows, events, etc.
- Provide guidance, and support to ensure that all events are executed to a high standard of quality and professionalism.
- Support programming team members when they are attending tradeshows or events related to our product offerings.
- Perform other event duties and tasks as assigned and required for event planning and management.
- Conduct basic marketing and audience research, assist with reporting, and contribute to performance tracking of campaigns, content and engagement activities.
- Support the execution of integrated marketing and audience‑engagement campaigns by coordinating content, promotional assets, schedules, audience lists and other campaign deliverables.
- Use approved AI‑enabled tools and emerging technologies to support content development, research, campaign execution and workflow efficiency, applying appropriate judgement and established university practices.

Project Management and Marketing Operations

- Work alongside different Continuing Education teams to see ideas through and ensure creative vision is executed properly.
- Collaborate with the marketing team to manage project timelines, documentation, and internal communications using project management software (Asana).
- Monitor

📌 Marketing and Communications Coordinator, UCalgary Continuing Education (Canada)
🏢 University of Calgary
📍 Canada