RBC is looking for an experienced and passionate marketer to lead our email marketing program for RBC Direct Investing. You will own the end-to-end production and delivery of email communications that keep self-directed investors informed, engaged, and supported across their investing journey. Working at the intersection of marketing, product, and MarTech teams, you will plan and support the deployment of promotional campaigns and product announcements, while also managing the automated flows and transactional sends that are central to a regulated brokerage. This is a role where precision matters: much of the email volume is compliance-sensitive, spanning regulatory and transactional communications, market updates, and product newsletters.What Will You Do?
Lead cross-functional teams focused on the execution of promotional campaigns, product announcements, and transactional emails from brief to deploymentWork closely with writers and designers to produce compelling, on-brand email creativeTranslate business and product requirements into accurate, on-brand email builds within Salesforce Marketing CloudManage the email production calendar and coordinate send schedules with stakeholders across Direct InvestingAutomated flows
Build and maintain automated email journeys, including welcome series, transactional and triggered emails, and broader lifecycle journey strategiesMap and implement triggered communications tied to client actions, account events, and regulatory milestonesContinuously review and refine automated flows to improve relevance, timing, and client experienceData and QA
Define audience segmentation to ensure the right message reaches the right clientReview rendering tests across Litmus to ensure consistent display across email clients and devicesPerform thorough link checking, personalization validation, and content QA prior to every sendCompliance
Navigate regulated-industry review processes specific to financial services, partnering with Legal, Compliance and Risk for approval on marketing, transactional,



and regulatory sendsEnsure all email communications comply with CASL regulationsOptimization
Plan and execute subject line and content testing (A/B and multivariate) to improve engagementReport on key performance metrics including click-through rates, conversions, unsubscribe rates and desired result.Translate reporting into actionable recommendations that continuously improve campaign performanceWhat Do You Need to Succeed?
Must Have:
3+ years of hands-on experience in email marketing, with proven experience building, sending, and reporting on campaigns in an enterprise environmentWorking knowledge of journey-building strategy, including welcome series and triggered email programsHands-on experience with Salesforce Marketing CloudUnderstanding of email deliverability best practicesProficiency with email rendering and QA tools such as LitmusStrong understanding of CASL and consent management principlesBackground operating within a regulated industry, with an understanding of compliance review processes for marketing and transactional communicationsProven ability to manage multiple campaigns and stakeholders simultaneously with strong attention to detailExcellent written and verbal communication skills, with the ability to collaborate across marketing, product, legal, and compliance teamsAttention to detail and quality assurance.Nice to Have:
Working knowledge of AMPscript for dynamic content, personalization, and conditional logic within email Understanding of how email data flows between systemsActive self-directed investorWhat’s in it for you?
A comprehensive Total Rewards Program including bonuses and flexible benefits,



competitive compensationLeaders who support your development through coaching and managing opportunitiesThe chance to shape the email communications strategy for one of Canada’s leading direct investing platformsExcellent career development and access to a variety of job opportunities across the RBC enterpriseA collaborative, inclusive team culture that values innovation, precision, and client-centric thinkingJob Skills
A/B Testing, Audience Segmentation, Brand Marketing, Communication, Content Personalization, Creativity, Cross Promotions, Customer Behavior, Customer Journey, Email Analytics, Email Automation, Email Deliverability, Email Marketing, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Multivariate Testing, Product Services, Reporting and Analysis, Stakeholder CollaborationAdditional Job Details
Address
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity
TorontoCountry
CanadaWork hours/week
37.5Employment Type
Full timePlatform
HUMAN RESOURCES & BMCCJob Type
RegularPay Type
SalariedPosted Date
2026-10-30Application Deadline
2026-11-20Note
Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveOur Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
#J-18808-Ljbffr

📌 Marketing Manager, Client Communications (Winnipeg)
🏢 RBC
📍 Winnipeg