Lead full-funnel ecommerce campaigns at AlgaeCal using strategic planning and data-driven optimization across coordinated customer journeys. Work from home is available.As a senior marketing leader, you will plan and execute D2C campaigns from initial concept through reporting and learning. You will coordinate paid media, email, loyalty, creative, customer service, and analytics. The work supports revenue growth while keeping customer experiences connected and compliant.Key Responsibilities:
Plan and execute D2C campaigns across the full funnelCoordinate channels, stakeholders, approvals, launches, and optimizationAlign offers, journeys, landing pages, bundles, and promotionsAllocate campaign budgets with Paid Media teamsReview performance and identify revenue leakageRequirements:
2+ years leading ecommerce D2C marketing campaignsExperience managing six-figure monthly marketing budgetsExpertise with CPA, ROAS, revenue, and contribution marginKnowledge of martech, adtech, attribution, analytics, and testingUnderstanding of health marketing claims and disclaimersBring ecommerce leadership, full-funnel thinking, and campaign optimization expertise to AlgaeCal’s revenue-focused marketing team.
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