Lead integrated B2B marketing strategy at PwC Canada, using client insight and campaign expertise to advance business priorities. Partner with senior leaders across marketing and sales.As a Senior Marketing Manager, you will develop measurable programs that build awareness, deepen engagement, and contribute to pipeline growth. You will translate business goals into focused plans across a complex, matrixed organization. The work spans audience-led journeys, demand generation, and sales enablement.Key Responsibilities:
Translate growth priorities and client needs into marketing strategiesLead integrated campaigns across digital, content, events,
and socialConnect client journeys with relevant sales follow-upMeasure performance and optimize marketing investmentsDevelop executive messaging and thought-leadership programsRequirements:
Progressive B2B strategy and integrated campaign experienceUnderstanding of buyer journeys, segmentation, and demand generationAbility to advise senior leaders and influence stakeholdersExperience managing complex programs, budgets, and deadlinesStrong analytical, written, and verbal communication skillsBring B2B strategy, audience insight, and measurable campaign leadership to PwC Canada’s marketing priorities and client growth.
#J-18808-Ljbffr