Customer data platform operations take center stage in this lead role, from unified customer views to advanced segmentation and cross-channel activation. Bilingual communication is required.The MarTech Operations Lead ensures the CDP ecosystem is efficiently implemented, consistently optimized, and governed. This role translates business requirements into technical requirements, supports platform administration, and reinforces privacy and data hygiene. Collaboration spans channel managers, Marketing, Data, Operations, IT, and vendors.Key Responsibilities:




Build unified customer views and cross-channel activation journeysMaintain data hygiene and alignment with governance standardsGather business requirements and translate technical requirementsSupport compliance and proper handling of customer dataIdentify efficiency, automation, and standardization opportunitiesRequirements:
Three or more years in CDP operations or marketing automationHands-on experience building advanced audience segmentationExperience with data models and JSON field architectureExperience integrating CDP, automation, and CRM systemsFamiliarity with Quebec and Canada privacy laws is an assetApply CDP operations expertise to customer views, audience segmentation, data governance, privacy, and connected activation journeys.
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📌 Customer Data Platform Operations Lead (Winnipeg)
🏢 Vacances Air Canada / Air Canada Vacations
📍 Winnipeg