We’re seeking a bilingual, detail-oriented Marketing Specialist to help bring high-impact direct-to-consumer marketing programs to life across the CoverMe and Affinity product lines. Working in a fast-paced, collaborative environment, you’ll support customer acquisition, conversion, onboarding, and retention initiatives while contributing to strategy through customer insights, Québec market expertise, and performance-driven recommendations. Supporting the CoverMe Insurance business, this role provides integrated marketing support across campaign planning, execution, localization, measurement, and optimization. You’ll coordinate deliverables with internal stakeholders, external agencies, and business partners, support French-language adaptation, and help ensure marketing initiatives are relevant, accurate, and effective across Canadian and Québec markets.

You’ll monitor performance, capture insights, and identify opportunities to improve campaign effectiveness, enhance the customer experience, and drive business outcomes.

Campaign Planning, Execution & Optimization

Support integrated marketing campaigns across acquisition, conversion, onboarding, and retention initiatives.

Coordinate campaign assets, briefs, timelines, approvals, and deliverables with internal teams, agencies, and external partners.

Manage multiple concurrent marketing projects while maintaining quality, accuracy, and timelines.

Assist in developing customer-focused messaging, creative requirements, and campaign documentation.

Apply customer insights, segmentation, and performance data to support campaign decisions and tactical improvements.

Support brand, legal, compliance, and operational review processes to ensure marketing materials are accurate and ready for launch.

Performance Measurement & Reporting

Assist with campaign measurement, reporting,



and performance analysis.

Maintain tracking documentation, dashboards, and monthly budget reconciliation support.

Support the adaptation, translation, and transcreation of marketing materials for Québec audiences.

Contribute to media planning recommendations by applying local market insights, consumer trends, and audience behaviours.

Review French-language content for quality, consistency, brand alignment, and cultural relevance.

Apply working knowledge of Bill 101 and Bill 96 requirements when supporting customer-facing communications.

Work with translation agencies, legal, compliance, and creative teams to support accurate, compliant, and locally relevant materials.

AI-Enabled Marketing & Innovation

Use approved AI-enabled marketing tools to support content development, campaign execution, and operational efficiency.

Support testing of new marketing capabilities, automation opportunities, and process improvements.

Review AI-assisted outputs for accuracy, quality, brand alignment, and compliance.

3+ years of marketing experience in a direct-to-consumer, digital, or performance marketing workplace.

- Bachelor’s degree in Marketing, Business, or a related field.
- Experience supporting marketing campaigns across paid and owned channels.
- Experience adapting, translating, or transcreating content for Québec audiences.
- Knowledge of campaign measurement, performance reporting, and marketing analytics.
- Strong project coordination,



organizational, and stakeholder management skills.
- Familiarity with marketing technology platforms, customer data platforms, marketing automation tools, or AI-enabled marketing tools is an asset.
- Bilingual in English and French, with strong written and verbal communication skills in both languages.
- Fully bilingual (French/English): The successful candidate will be required to communicate in English and French in order to support clients from various jurisdictions outside of Quebec.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

59,700.00 CAD - $99,500.00 CAD

El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación. We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement ( .

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📌 Chargé(e) analyses marketing (H/F)
🏢 Manulife
📍 Montreal