We're hiring our first Events Marketing Manager to own Fellow's events program end to end: webinars, our presence at industry conferences, and the intimate dinners we host around them. You'll decide which events are worth our time and money, make every one of them work as hard as possible, and prove it with numbers. This is a founding role: you'll build Fellow's events program from the ground up and shape how we show up in the market. We want someone sharp, creative and AI-forward who treats every event as a chance to build pipeline. You'll report to the VP of Product Marketing and work closely with sales, product marketing, lifecycle, content and design.

Own Fellow's annual events calendar across conferences, webinars and dinners, and decide where we show up and where we don't

Score every event before we commit: who's attending, which target accounts will be there, what it costs, and what pipeline we expect back

Run conferences

Manage sponsorships, booth and swag, shipping, travel and vendors from contract to teardown

Work with sales on target account lists, pre-booked meetings and on-site plans so reps walk in with a full calendar

Travel to events across Canada and the U.Host dinners and small-format events

Plan executive dinners and roundtables around conferences, from venue and menu to guest list and seating

Build and fill guest lists with sales, using intent and account data to invite the right people

Make every dinner feel personal and worth the evening for the people in the room

Recruit outside panelists from customers, partners and industry voices

Turn every webinar into more: clips, posts, blog content and nurture emails with the content and lifecycle teams

Promote and amplify

Write and run the promotion plan for every event across email, LinkedIn, paid, partners and sales outreach

Brief design on event assets and landing pages

Keep events visible before, during and after, so the people who didn't attend still hear about them





Own post-event follow-up with sales and lifecycle so no lead sits untouched

Track registrations, attendance, meetings booked, pipeline and revenue for every event in HubSpot

Report on ROI after each event and each quarter, and use the numbers to decide what we do again, change or cut

Use AI and automation to cut the manual work out of list building, follow-up, reporting and recaps

You can explain why an event is worth doing before you book it, and you'll tell us when one isn't.

You're creative. You come up with formats and promotion tactics that make people stop scrolling or walk across a conference floor.

3 to 6 years in events, field marketing, demand generation or a related marketing role, ideally at a B2B tech company

- You've planned and run events yourself, in person or virtual, and can walk us through how they performed
- You already use AI tools to research attendees, draft copy, build lists and automate follow-up
- Comfortable with a CRM and marketing automation (we use HubSpot) and with webinar platforms
- Strong writer who can produce promo copy, invite emails and recaps without much editing

Experience marketing to financial services, fintech or other regulated industries

You've run executive dinners, roundtables or other small, high-touch events

Experience with account-based marketing and working closely with sales on target accounts

Bilingual in English and French

Type: Full time

Location: Canada preferred (Montreal, Ottawa or remote in Canada); Travel: Required, mostly to conferences in North America; candidates must be able to travel to the U.Reports to: VP of Product Marketing

Health and dental coverage, including prescription drugs and life insurance.

Parental leave — 12 weeks of paid leave at 80% of salary for any parent welcoming a child into their family.

Time to recharge — three weeks of vacation, paid sick leave, and a paid company-wide break at the end of the year.

Remote-first flexibility — Work remotely within Canada.

We move quickly, share work early, and help each other get unstuck.

📌 Marketing and Events Coordinator - Full Time (Ottawa)
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