Position Overview We are looking for a Director, Defence Marketing to help lead the marketing and communications strategy for Calian's Defence business across Canada, NATO and allied markets.
Reporting to the Senior VP, Marketing and Corporate Communications, this role is part of the Marketing & Commercialization team and works closely with Defence leadership, Government Relations, Capture, Business Development, Corporate Communications, and Defence subject matter experts.
The Director, Defence Marketing translates Defence business priorities, customer requirements, and Calian's capabilities into compelling market positioning, differentiated narratives, and integrated campaigns that support growth.
This role requires a strong understanding of the defence market, customer environment, competitive landscape, procurement processes, and emerging technologies. The successful candidate will help position Calian as a relevant, differentiated, and trusted defence partner while bringing together expertise across the organization to support coordinated market engagement and business growth.
Develop and execute the marketing and communications strategy for Calian's Defence business across Canada, NATO and allied markets.
Support Defence growth and business planning by aligning marketing priorities and investments with customer needs, strategic pursuits, government engagement, and business development objectives.
Define and evolve market positioning, value propositions, customer narratives, and messaging across Defence capabilities, technologies, and solutions.
Maintain a strong understanding of defence policy, customer priorities, modernization programs, procurement environments, and emerging opportunities.
Identify priority markets, customer segments, and key stakeholder audiences across military, government,



industry, and partner ecosystems.
Lead market and competitive intelligence activities and translate insights into actionable growth strategies.
Partner with Business Development and Capture teams to support priority opportunities through messaging, positioning, customer insights, and market engagement.
Collaborate closely with Government Relations to ensure coordinated customer communications, industry engagement, and market positioning.
Build strong relationships with technical, operational, and military subject matter experts and elevate their expertise through campaigns, thought leadership, customer engagement, and events.
Oversee the development of customer-facing materials that support the full customer journey, from awareness through post-award engagement.
Lead marketing strategies for key defence trade shows, conferences, demonstrations, customer engagements, and industry events.
Support the launch and commercialization of new capabilities, technologies, digital solutions, and strategic partnerships.
Establish measurable objectives and leverage CRM, campaign, and market data to evaluate marketing impact and improve outcomes.
Lead marketing integration planning and execution activities related to future acquisitions.
Serve as a senior marketing advisor to Defence leadership and contribute to Defence growth, market planning, and business development forums.




Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and professional experience.
Minimum 10 years of progressive experience in marketing, business development, commercialization, strategic communications, or a related discipline.
Strong understanding of the Canadian defence workplace, including the Department of National Defence, Canadian Armed Forces, defence industry, and government procurement ecosystem.
Knowledge of NATO and allied defence markets and the broader international defence and security setting.
Experience marketing complex technologies, services, solutions, or capabilities to government and military customers.
Experience collaborating with Government Relations, Business Development, Capture, Communications, and technical subject matter experts.
Experience working with senior business leaders, military or defence customers, technical experts, and operational leaders.
Experience developing B2B and B2G marketing strategies within complex, long-cycle markets.
Exceptional written and verbal communication skills with the ability to translate complex technical or operational concepts into compelling market narratives.
Strong strategic marketing, communications, and business development expertise combined with the ability to operate effectively at strategic, tactical, and operational levels.
Strong executive presence and confidence working with leaders, customers, government stakeholders, partners, and industry representatives.
Canadian Armed Forces and Department of National Defence environment.
Defence industry and industrial partnerships.
Competitive, company-paid benefits
Flexible work hours for eligible roles

📌 Responsable Marketing Eu & International F/H (Ottawa)
🏢 Calian Group
📍 Ottawa