Lead data-driven marketing for Manulife in a hybrid Strategic Marketing Manager role focused on insurance advisors and growth. Shape media strategies and content. This manager develops go-to-market plans for high-net-worth advisors within the insurance sector. The work spans market analysis, targeted campaigns, advisor relationships, and cross-functional collaboration. It supports Individual Insurance and Guarantee Wealth Solutions through strategic marketing and transparent communication. Key Responsibilities:
Develop go-to-market strategies for targeted advisor segments Analyze insurance market trends, client needs, and preferences Execute digital, print,
and in-person marketing campaigns Build trusted relationships with advisors and provide tailored support Track performance and adjust strategies using data-driven insights Requirements:
Strategic marketing experience within the insurance industry Experience focused on high-net-worth market clients Strong understanding of go-to-market strategies and marketing principles Excellent analytical, written, and verbal communication skills Proficiency with marketing automation tools and CRM systems Apply strategic marketing, insurance expertise, and analytical insight to strengthen Manulife relationships with high-net-worth advisors.