Shape automotive software marketing through positioning, launches, and customer insight for AutoTrader.ca, AutoSync, Dealertrack Canada, and CMS products. Work independently with cross-functional teams. As Product Marketing Manager, you will translate product strategy into clear messaging and measurable marketing activity. Reporting to the Senior Product Marketing Manager, you will manage day-to-day marketing for an assigned portfolio. You will partner with Product, Sales, Performance Marketing, and Creative teams to clarify value for dealers and strengthen internal storytelling. Key Responsibilities:

Develop product positioning, value propositions, and customer-focused messaging Build and execute coordinated product and feature launch plans Plan campaigns supporting acquisition, adoption, and retention Create sales decks, one-pagers,



explanations, and training content Track measures and recommend messaging or campaign improvements Requirements:

At least four years of product marketing experience Experience in B2B SaaS, technology, or automotive software Positioning, launches, go-to-market, and sales enablement experience Solid writing, storytelling, analytical, and stakeholder management skills Excellent English; French strongly preferred; AI tools comfort Bring automotive software marketing, launch planning, and customer-value storytelling skills to AutoTrader.ca’s Canadian product portfolio.

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📌 Automotive Software Product Marketing Manager (Winnipeg)
🏢 Autotradercanada
📍 Winnipeg