Analyze paid acquisition performance at Toptal with SQL, Google Ads, and statistical modeling in a fully remote position. Guide productive marketing investment. This Marketing Analyst measures channel and campaign performance for recent businesses and M&A; acquisitions. You will evaluate spend efficiency, funnel conversion, lead value, CAC, ROAS, and LTV. Your analysis will support budget allocation, channel strategy, forecasting, experimentation, and business decisions. Key Responsibilities:

Measure paid advertising performance across channels Diagnose spend efficiency and funnel conversion Build models and forecast marketing outcomes Test hypotheses and perform root cause analysis Recommend budget and channel strategy changes Requirements:

Bachelor’s degree required Three or more years in data or marketing analytics Paid media experience with LTV, CAC, and ROAS Robust mathematics, statistics, and business insight Ability to explain complex issues clearly Bring paid media measurement, forecasting, experimentation, and business insight to Toptal’s marketing analytics and acquisition decisions.
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📌 Paid Acquisition Marketing Analyst Montreal
🏢 Toptal
📍 Montreal