Lead integrated marketing campaigns at Manulife in Toronto, using data-driven strategy and digital marketing to increase Group Advantages member engagement.

As Marketing Manager, you will report to the Director, Member Marketing & Growth. You will develop strategies, servicing communications, and omni-channel plans that encourage product, service, and digital solution adoption. The work requires campaign leadership, cross-functional influence, clear writing, and measurable marketing impact.

Key Responsibilities:
Develop data-driven strategies supporting Group Perks business goals
Lead campaign planning, timelines, prioritization, and execution
Manage omni-channel messaging, brand alignment, and business outcomes
Guide creative teams and agency partners developing digital assets




Present performance insights and optimization recommendations to stakeholders

Requirements:
University or college degree in marketing, communications, media, or related field
Eight to ten-plus years of marketing experience
Experience leading digital marketing strategies and integrated campaigns
Solid analytical, writing, editing, and content strategy abilities
Experience with MarTech tools and campaign performance metrics

Bring integrated campaign leadership, analytical thinking, and digital marketing expertise to Manulife’s Group Benefits member experience.

📌 Senior Integrated Marketing Manager Halifax Regional Municipality
🏢 Manulife
📍 Halifax Regional Municipality