Lead integrated marketing campaigns for Manulife Group Perks in Toronto, using data, analytics, and digital strategy in a hybrid setting.As Marketing Manager, you will drive member engagement and product utilization across the Group Perks portfolio. You will translate complex benefit information into transparent communications, manage campaigns, and collaborate across MarTech, Product, Distribution, Analytics, and Technology teams. The role supports member understanding, satisfaction, and self-service behaviours.Key Responsibilities:
Develop data-driven marketing strategies and integrated plansManage omnichannel campaigns, timelines, priorities,
and KPIsGuide creative teams and agency partnersEvaluate performance through reporting frameworks and insightsPresent recommendations to senior stakeholders and partnersRequirements:
Degree in marketing, communications, media, or related fieldEight to ten or more years of marketing experienceDigital marketing strategy and campaign leadership experienceStrong analytical, writing, and editing abilitiesMarTech tools and Microsoft Office proficiencyApply strategic thinking, campaign leadership, and analytics expertise to strengthen member engagement at Manulife Group Benefits.
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