Shape guest intelligence strategy remotely across Canada or the United States, using customer data and CRM expertise during Pacific Time hours.

This Senior Product Manager contract focuses on capability strategy rather than traditional delivery management. You will connect customer data, guest identity, CRM, personalization, membership, community, and digital engagement platforms. The work creates clarity, alignment, and a cohesive multi-year technology roadmap.

Key Responsibilities:
Define roadmaps for guest intelligence, profiles, segmentation, consent, and personalization
Shape CDP and Data Cloud capabilities for identity and activation
Identify capability gaps across pipelines, profiles, and activation channels
Create future-state maps across membership, community, CRM, and engagement




Facilitate executive decisions through assessments, dependencies, and investment recommendations

Requirements:
Eight-plus years in product management, strategy, CRM, or digital products
Solid understanding of identity resolution, profiles, segmentation, consent, and activation
Ability to translate architectures for executives and technical stakeholders
Experience creating capability maps, roadmaps, business cases, and recommendations
Ability to work Pacific Time business hours

Apply strategic product leadership, customer data fluency, and cross-functional influence to define guest experience technology capabilities.
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📌 Senior Product Strategy Manager Guest Intelligence Toronto
🏢 randstad canada
📍 Toronto