ROLE: SENIOR DIRECTOR, SOCIAL & CREATIVE STRATEGY CREATOR & SOCIAL Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients. We are looking for a hybrid social strategist who balances creative vision with deep analytical rigor to guide our social and creator-led initiatives. In this role, you will act as the strategic engine for client accounts—building sharp social playbooks, scoping complex programs, consulting and collaborating with internal teams and translating performance data into clear creative direction and effective strategy. We are looking for someone who understands social because they have actively helped shape brands’ social presences, understand how to identify culturally relevant opportunities, know how to source strategic creator partners, cultivate communities, and evolve a brand’s social approach in real time based on data and insights. You will consult closely with our influencer execution team on strategy and creator alignment (without managing day-to-day execution) and provide strategic and creative leadership to our internal social and creator teams. The ideal candidate blends high-level brand strategy with strong creative insights, deep platform knowledge, cultural curiosity, and advanced measurement fluency to prove business impact.



You should have a point of view on where social is going – not just where it has been – and be excited to help both Salt and our clients push the boundaries of what brands can do in the space. Strategic Planning & Client Advisory Develop comprehensive social playbooks, channel architectures, audience strategies, and creative frameworks for client accounts. Turn complex brand briefs, cultural shifts, platform behaviours, and audience insights into actionable, provocative creative briefs. Identify culturally relevant niches, communities, behaviours, and emerging opportunities where brands can credibly participate and create disproportionate impact. Develop concise, compelling POVs on emerging social behaviours, platform changes, cultural trends and industry shifts, helping clients understand what is changing, why it matters, and how they can stay ahead of the curve. Partner with account and executive leads to build clear scopes of work (SOWs), define deliverables, and estimate strategic/creative resource allocation. Serve as a senior strategic voice in client presentations, campaign launches, client advisory conversations, and pitch initiatives. Guide brands through the full lifecycle of building and cultivating a social presence, from defining the initial strategy and content/platform model through ongoing optimization, experimentation, and growth. Own and oversee monthly, quarterly, and post-campaign reporting—synthesizing data from social listening, native analytics, paid performance data, and attribution tools into clear executive summaries.



Look beyond topline metrics to understand why content is or is not working, and train teams to do the same. Build a culture of test-and-learn across client work, using performance signals to sharpen creative output in real time. Extract actionable insights from performance data to directly inform future creative iterations and strategic pivots. Creative Support & Influencer Consultation Bring a solid social and performance-led POV to creative conversations Consult with and advise the dedicated influencer team on campaign strategy, target creator personas, and content themes to ensure strategic alignment (hands-off on logistics and campaign management). Partner with creative teams to advise on creative social strategy on active programs. Guide and support internal social content creators, videographers, and editors to ensure output stays grounded in platform best practices and strategic goals. Evaluate emerging platforms, viral trends, and AI-assisted creative workflows to continuously elevate agency output.

Experience:
8+ years in social strategy, creative strategy, or digital analytics within an agency or high-growth brand environment. Advanced fluency with social analytics tools, social listening platforms, and performance reporting frameworks; proven ability to turn raw data into narrative insights. Direct experience authoring client-facing social playbooks, creative briefs, and campaign scoping models. influencer management, production) without needing to own project logistics. Creative Mentorship: Experience coaching and inspiring internal content creators to elevate their output while maintaining strategic discipline. Hybrid setup, up to 28 paid days off and winter holiday shu

📌 Senior Director of Social Strategy (Toronto)
🏢 SALT XC
📍 Toronto