Lead media strategy with analytical thinking, audience data, and measurement expertise as an Associate Director supporting Omd clients in hybrid Toronto.

This Strategic Planning Associate Director role links consumer behavior with business goals through research, analytics, and media fluency. You will assess audience solutions, activate data, and move discussions beyond delivery metrics toward effectiveness. Robust communication, judgment, and project management support the work.

Key Responsibilities:
Define and optimize target audiences using research and data
Identify connection prospects based on audience emotions and behaviors
Challenge media specialists and identify strategic gaps
Assess issues, recommend options, and move work forward




Ensure deliverables are accurate, client-ready, and complete

Requirements:
Bachelor’s degree; MBA or related degree preferable
Strategy, consulting, digital, database, or communication background
Quantitative and qualitative research experience
Understanding of first, second, and third-party data solutions
Familiarity with digital marketing technologies, adtech, and martech

Apply analytical judgment, audience data knowledge, and measurement expertise to Omd’s client-focused media strategy practice.

📌 Media Strategy And Analytics Director Toronto
🏢 IPG Health
📍 Toronto