Shopping and paid media strategy define this remote-first strategist role at Directive Consulting, focused on B2B commerce, feeds, and measurable revenue outcomes.The Strategist owns assigned client accounts across Shopping Ads, paid search, and paid social. This role serves mid-market and enterprise B2B manufacturers and distributors, connecting channel performance with revenue. Core work includes Feedonomics, campaign architecture, attribution, and client communication.Key Responsibilities:
Lead Shopping, paid search, and paid social strategyDirect B2B feed taxonomy, enrichment, and attribute mappingBuild Shopping and Performance Max campaignsConnect channel data with ecommerce and CRM outcomesRun strategy meetings, QBRs, and client sessionsRequirements:
Four-plus years managing paid mediaTwo-plus years managing Shopping, feeds, or AmazonFluency in Feedonomics, GoDataFeed, or equivalent platformsExperience with B2B clients or high-SKU catalogsComfort presenting to C-suite buyersBring Shopping, feed management, and B2B paid media expertise to Directive Consulting’s remote Commerce practice.
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