SeniorManager, Marketing & Communications

Dress for Success Toronto is seeking a strategic, hands-on Senior Manager, Marketing & Communications to lead our brand voice, integrated campaigns, and storytelling as we scale our impact across the GTA.

The Senior Manager, Marketing & Communicationsis responsible forplanning and delivering integrated marketing and communications that advance the organization’s mission, grow awareness, and support fundraising and partnership goals. This role owns the marketing and communications strategy, annual marketing plan, and campaign calendar, and leads day-to-day execution across all channels.

The Senior Manager ensures brand voice consistency, stewards donor and partner communications, and drives continuous improvement through data-informed decision-making. The Senior Manager plays a key role in elevating and amplifying Dress for Success Toronto’s programs and services, ensuring that client impact, success stories, and service offerings are clearly communicated and celebrated across all channels.

Eventlogisticsare managed externally; this role focuses on event-related communications strategy and promotion rather than operational delivery.

Reports to: President Direct Reports: Manager, Brand & Technology Works closely with: Fund Development; Program Leads; Operations; Worldwide Communications/Marketing as applicable Location: Hybrid (in-person at our offices in North York & virtual) Job Type: Permanent, Full time (40 hours/week)
Salary: $70,000 – $75,000

Key Responsibilities

Strategy, Planning & Brand Narrative

- Develop and implement the annual marketing and communications strategy aligned to organizational priorities, fundraisingobjectives, and theannual operationalplan.




- Build andmaintainan annual integrated marketing calendar (campaigns, donor communications, awareness pushes, partner deliverables, and key milestones).
- Together with theManager, Brand and Technology,ownthe organization’s brand narrative and messaging, ensuring consistent voice and positioning across all channels and audiences.
- Identifytarget audiences (donors, volunteers, clients, partners, corporate supporters, community) and tailor messaging and channel approach accordingly.
- Partner with Worldwide/Network marketing teams as required to ensure alignment with broader brand direction and campaigns.

Campaigns & Communications Delivery

- Lead the planning and execution of integrated campaigns including fundraising appeals, donor stewardship, awareness, advocacy, and partner/sponsor communications.
- Translate campaign goals into clear briefs and content needs; coordinate with internal stakeholders and the Manager, Brand & Technology to deliver on time.
- Oversee the creation and distribution of marketing and communications materialsincludingsocial media content, emailcampaignsand newsletter(donor, client, volunteer, community agency), website& landing pagecopy, donor and sponsor collateral, reports, impact stories, and brochures.




- Ensure communications support donor journeys and stewardship strategy (monthly giving,holiday appeals, year-round touchpoints, campaign follow-up).
- Manage external vendors/contractors supporting content needs (e.g., designers, photographers, videographers, writers) asrequiredand within approved budgets.

Program Visibility & Impact Storytelling

- Collaborate closely with the Programs teams to deeply understand services, clientjourneysand program outcomes, translating these into compelling stories and clear, accessible communications.
- Ensure all marketing and communications efforts actively highlight DFSToronto’sprograms including theBoutiqueExperience and online and in-personactivities and driving awareness and engagement among clients, partners,donorsand the broader community.
- Develop andmaintaina steady pipeline of program-related content including success stories, testimonials, program spotlights, impact statistics, and service updates.
- Support outreach goals by creating communications that help prospective clients understand available services, eligibility, and how to access supports.
- Work collaboratively with staff and volunteers to capture client experiences respectfully and ethically in alignment with trauma-informed, dignity-centred storytelling practices.

Digital Channels & Website Content

- Own day-to-day digital communications performance, ensuring consistent publishing cadence and high-quality content across channels.
- Maintain an editorial/content calendar that supports campaignobjectivesand organizational priorities.
- Oversee website content strategy and regular updates in collaboration with the Manager, Brand & Technology (who owns platform integrity).

📌 Senior Manager, Marketing (Toronto)
🏢 Dress for Success Toronto
📍 Toronto