Tasks Define and lead B2B and B2C marketing strategies based on business objectives, market trends, and customer segments.

Strengthen brand positioning and identity through multichannel campaigns, digital initiatives, promotions, and events.

Work closely with sales and product development teams to identify growth opportunities and effectively support the commercialization of various product offerings.

Manage the marketing budget, measure results using key performance indicators (KPIs), and optimize investments to maximize return on investment.

Lead and motivate the marketing team, establish priorities, and ensure projects are delivered on time, within budget, and according to quality standards.

Develop distribution channels and support relationships with distributors, retailers, and external partners.

Oversee digital projects, business events, and initiatives aimed at enhancing customer experience and loyalty.

Perform other related duties as required.

Ready to take on a new challenge? We'd love to meet you! Advantages Group insurance.

Group RRSP.

Hybrid remote work.

Employee discounts.

Job requirements Bachelor's degree in Marketing or an equivalent field; a master's degree or specialized certifications are considered assets.



7 to 10 years of marketing experience, preferably in a manufacturing environment.

Strong experience in both B2B and B2C markets.

Experience leading and developing a marketing team.

Experience working in a manufacturing workplace.

Strong proficiency with digital platforms and tools such as Microsoft 365, Power BI, Dynamics CRM, Jira, Mailchimp, Google Analytics, and Google Ads.

Fluency in both French and English is required to communicate regularly with English-speaking clients, representatives, and partners located outside Quebec.

Desired profile Ability to coordinate projects involving multiple departments without necessarily having direct authority over stakeholders.

Ability to understand and integrate manufacturing constraints when analyzing product opportunities.

Ability to gather, structure, and interpret information from multiple sources, including sales, market data, customers, production, and internal data.

Strong leadership and interpersonal skills.

Strategic mindset combined with excellent execution capabilities.

Analytical thinker with a results-oriented approach.

📌 Marketing Director (Montmagny)
🏢 Bédard Ressources
📍 Montmagny