About UsCanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with
eSIM and physical SIM
plans that offer strong value, competitive pricing, and reliable service.We are entering a transformation phase:Migratingour websiteto ShopifyExpanding into a future mobile app experience for activation, onboarding, and customer self-serveWhy This Role ExistsCanadianSIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process toidentifywhat drives drop-offs and systematically improve conversion performance.This role exists to:uncover friction and trust gaps across the customer journeyredesign high-impact flows and page experiencesrun experimentation and measurement cyclesraise conversion performance to the standard of topeSIMcompetitorsRole SummaryWe are hiring a UX/UI + CRO Specialist with experience in Shopify ecommerce and conversion optimization to own the end-to-end user experience.This is a UX + performance role — you will combine design execution with analytics-driven experimentation to improve:engagementclaritytrustcheckout completioncustomer activation experienceKey Responsibilities1) User Behavior Analysis & Funnel InsightsAnalyze the customer journey: landing → planselection→ checkout → post-purchase onboardingUse analytics + session replay tools (GA4, Clarity/Hotjar, Shopify analytics)Identifyfriction points, drop-off patterns, and trust barriersTranslate insights into actionable recommendations and test hypotheses2)



UX Design for Shopify EcommerceCreate and iterate designs in FigmaImprove information architecture and product decision-making flowsOptimizekey page experiences:home pageplan/product pagescheckout pathactivation/how-it-works contentPartner with developers to implement scalable Shopify-friendly components3) CRO & ExperimentationOwn the CRO roadmap: prioritization, testing cadence, tracking, and reportingPlan and execute:A/B testsCTA testslanding page optimizationcheckout optimizationPresent results with clear recommendations, expected impact, and next steps4) Trust, Clarity & Competitive UXIn theeSIMcategory, trust and clarity are often the deciding factors.You will improve:plan differentiation and comparison usabilitytransparency in pricing, advantages, and termscredibility signals and reassurance content“howit works” guidance foreSIMactivationoverall user confidence across the purchase journey5) App Experience Foundations (Phase 2)Support early UX groundwork for the future app experience, including flows for:activation onboardingaccount managementtroubleshooting/self-serve supportrenewals and add-onsRequirements3+years experiencein UX/UI (ecommerce preferred)Proven experience improving conversion performance through UX changesStrong Figmaproficiency(components, auto-layout, prototyping)Familiarity with Shopify ecommerce UX and constraintsStrong understanding of CRO and experimentation frameworksExperience with GA4, Hotjar/Clarity, and A/B testing toolsAbility to work cross-functionally andoperatewith high ownershipStrong Bonus SkillsShopify Liquid coding / HTML/CSS/JSTelecom/eSIMor subscription ecommerce experienceUX writing/microcopyfor trust + clarityExperience building design systems for ecommerce platformsPortfolio RequirementPortfolio must show:ecommerce UX workfunnel or checkout improvementsCRO testing or performance-driven redesignsbefore/after examples with measurable outcomes (where possible)Salary Range - $70-75k
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📌 Shopify Ux Designer | Cro & Ecommerce Optimizer (Winnipeg)
🏢 Wireless DNA
📍 Winnipeg