Lead Xe’s SMB growth engine through ABM, digital sales, and funnel optimization while building scalable acquisition and lifecycle systems.As Director of SMB Growth Marketing, you will own customer acquisition, activation, retention, upsell, and revenue growth. You will combine inbound demand generation, personalized outbound workflows, intent data, and contemporary go-to-market technology. The role partners with Marketing, Product, Sales, and Analytics teams.Key Responsibilities:
Lead SMB digital growth strategy through ABM and inbound salesOptimize lead flows from campaigns through first transactionBuild personalized workflows using modern GTM toolsTrack acquisition, activation, churn, NPS, and ROIImprove onboarding and reduce friction for SMB customersRequirements:
Five to eight-plus years in B2B growth or GTMTwo-plus years managing digital sales teamsExperience scaling inbound lead generation and sales funnelsProven ABM and targeted outbound strategy experienceAnalytical skills measuring CAC, LTV, activation, and retentionApply your ABM, digital sales, and funnel expertise to scale Xe’s SMB acquisition and revenue growth.
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📌 Director Of Smb Growth Marketing (Winnipeg)
🏢 XE.com
📍 Winnipeg