Overview
The Foodservice & Healthcare Marketing Lead is responsible for leading all marketing activities supporting the Processed division. This role manages brand strategy, customer-facing marketing initiatives, trade marketing, and digital marketing execution. The Marketing Lead serves as a liaison between Marketing, Sales, Operations, Product Development, and the Foodservice Broker Team to ensure alignment of programs, product launches, and customer needs.

Responsibilities

- Lead all marketing initiatives for the Processed division, ensuring strong brand presence and consistent messaging across channels.
- Develop and execute marketing plans aligned with business goals, product strategies, and sales needs.
- Manage the division’s marketing budget, including planning, tracking, reporting, and vendor oversight.
- Oversee trade marketing activities such as POS development, tradeshows, events, and customer activations, partnering closely with Sales and Broker teams.
- Collaborate with Sales, Operations, Product Development, and the Foodservice Broker Team to support product launches, product promotion, and customer programs.
- Triage incoming marketing requests and manage project workflows.
- Oversee GS1 and other customer-facing product databases.
- Manage website updates, product content, social media needs, and digital asset creation for the Processed category.




- Collaborate with agencies to develop and execute digital marketing strategy
- Analyze market data (e.g., Nielsen) to support strategic planning and performance measurement.

Qualifications

- Minimum 5 years of relevant marketing experience.
- Foodservice or Healthcare marketing experience required.
- Strong understanding of brand, customer, and trade marketing.
- Proven budget management experience.
- Digital marketing skills, including website updates and social media management.
- Strong analytical ability with experience interpreting market data (e.g., Nielsen).
- Excellent project management and organizational skills, with ability to prioritize effectively.
- Solid communication and relationship‑building skills with internal and external partners.
- French or Spanish considered an asset.
- Canva knowledge an asset.

P&H; Foods is committed to diversity and inclusion. We encourage all qualified employees to apply.

Pay: From $79,000.00 per year

Benefits:

- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Vision care
- Wellness program

Experience:

- marketing: 5 years (required)
- foodservice or healthcare marketing: 1 year (required)

Work Location: Hybrid remote in Etobicoke, ON (Peel District)

📌 Foodservice and healthcare Marketing Lead (Regional Municipality of Peel)
🏢 South Etobicoke Food Processing
📍 Regional Municipality of Peel