Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping Ads (feed-driven Google, Bing, TikTok, Meta) and general paid search and paid social activations focusing on both DTC and B2B customer generation. This role is built for someone who understands that B2B commerce is structurally different from DTC but still plays a key role in customer generation. The Strategist owns multiple client engagements in the $15K–$30K+ retainer range, directs Specialist execution, and contributes to the methodology that scales across the practice. Strategic Ownership of Client Accounts The Strategist is the strategic lead on assigned accounts. Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors Translate channel performance into P&L; impact for client executives (CFO, VP Ecommerce, VP Sales)



Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns Paid Social & Paid Search Practice Leadership Own client outcomes on Google, Microsoft, Meta, TikTok, and beyond Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok that drive both DTC revenue and B2B account acquisition, with budget allocation tied to margin and customer lifetime value rather than platform ROAS alone Design audience and targeting architecture for B2B buyers, including CRM and first-party list activation, customer match, account-based audiences, and lookalike strategy that separates new customer acquisition from existing account reorders Direct creative strategy and testing roadmaps with Specialists and the design team, using product catalog ads, dynamic creative, and video to move buyers from discovery to purchase or quote request Own measurement and attribution across channels, connecting platform data to ecommerce and CRM outcomes (orders, quote requests, pipeline, new accounts) so clients can see true incremental impact beyond last-click reporting You are the senior point of contact on assigned accounts. Run bi-weekly client meetings, QBRs,



and ad hoc strategy sessions Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift) Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss You help build the Directive Commerce playbook. Contribute to audit deliverables, sales enablement, and internal training NSM Attainment: 100% across owned accounts 4.5 for owned accounts Account retention rate Compensation for this role includes a competitive base salary Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) Physical
- Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care Time Off
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24
- January 1), Paid Parental Leave Bonus
- Annual bonus based on tenure, which scales in total amount over time As a remote-first company, you’ll have the ability to work from your home office. This role has the chance to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any p

📌 Shopping & Marketplace Strategist (Remote Canada) - Future Opening (Montreal)
🏢 Directive
📍 Montreal