Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people in their local communities. If this sounds like you, and the opportunity below sounds exciting, we’d like to hear from you.

About the Role:

Serenia Life Financial has nearly a century of experience offering life insurance and wealth accumulation products to Canadians. As part of the Broker Support Network, your role will involve playing a key part in achieving the growth goals set by the organization. We are on the lookout for a candidate in Alberta or Ontario with an entrepreneurial spirit, who follows a strategic plan and has a history of collaborating with advisors.

As part of this role, you will:

- Proactively manage your assigned sales territory, including the identification of growth opportunities to increase Serenia Life’s footprint across Canada
- Develop strong personal relationships at both the Managing General Agency (MGA) and independent advisor level, understanding their businesses, unique challenges, and how to best support their businesses
- Continuously seek and propose innovative solutions to improve service delivery, customer satisfaction, and operational efficiency.
- Implement effective sales strategies to achieve and surpass sales targets, enhancing the distribution of insurance products within the region.
- Provide training, coaching, mentorship, and business development support for advisors and MGAs
- Deliver presentations to advisors on sales concepts, market conditions, and product updates

Skills and Experiences:

- Minimum of 5 years experience in the life insurance industry, with a proven and demonstrated track record of sales success
- Strong presentation, training and business planning skills




- Demonstrated ability to understand advisors’ needs and support their growth objectives
- Strong industry knowledge, including products, insurance carrier, and MGA distribution model
- Ability to diagnose insurance portfolio problems and construct creative solutions
- LLQP licensed

Nice to Haves:

- CFP or CLU designations
- Experience within the independent life insurance channel
- Ability to service MGAs and advisors in a second language

About Serenia Life Financial

At Serenia Life Financial, we are on a mission to uncomplicate insurance – so that our members can feel confident when it comes to protecting their family’s financial future. As a grow-to-give company, we share our profits through company donations, community outreach, and some truly unique member advantages. We care about the world, but just as importantly, we care about our employees. That’s why we do what we can to help our team prioritize their health & well-being, achieve work-life balance, and make sure each workday is fulfilling and fun.

What We Offer You:

- competitive compensation
- company-matched retirement plan
- comprehensive health & dental coverage
- flexible workplace opportunities
- generous vacation & sick day program
- discounts on life insurance
- mentorship & continued learning opportunities
- volunteer day (extra day off to support a cause you care about)
- employee appreciation days & well-being program





Serenia Life has implemented a formal Workplace Flexibility policy, which provides options for our employees to balance their home and work lives and enable them to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements.

Pay Transparency

The pay range for this role is $100,000 - $130,000 per year.

This role is eligible for pension, benefits and incentive pay. Actual base pay will be determined based on permissible factors such as transferrable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future. This posting is for a current vacancy.

Statement on Diversity and Accommodations

At Serenia Life Financial, Diversity, Equity, and Inclusion means that everyone is welcomed, treated with dignity and kindness, and has an opportunity to grow and thrive based on their own unique talents. Our employees are valued for their differences and are encouraged to bring their authentic selves to work. We welcome applications from qualified individuals from all backgrounds. Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to [email protected].

AI Use in the Selection Process

We do not use artificial intelligence to screen, assess, or select applicants. All resumes are reviewed by our hiring team. Please note that we may use AI-powered transcription tools during interviews to assist our teams with notetaking. This tool does not make recommendations, scores or decisions regarding application.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

📌 Business Development Director (Waterloo)
🏢 Serenia Life Financial
📍 Waterloo