Role Overview

The Brand & Content Specialist is a creative marketer responsible for helping bring the Metal Supermarkets brand to life across digital, social, print and other customer touchpoints.

This role combines marketing thinking with hands-on creative capability. You will help develop content and campaign concepts, identify opportunities to strengthen the brand and engage customers, and personally create many of the assets needed to execute those ideas.

Working closely with other members of the Marketing team, you will support national and local marketing initiatives, organic social media, content development, brand management and creative design production. You will also contribute ideas that help Metal Supermarkets continually improve how we communicate with customers, franchisees and other audiences.

Key Responsibilities
Brand & Creative Design

- Develop creative concepts and assets to support national and local marketing initiatives across digital and traditional channels.
- Create marketing materials including digital advertising, social content, email creative, website assets, print materials, presentations, signage and other collateral.
- Help evolve and maintain Metal Supermarkets’ visual identity while ensuring marketing materials remain consistent with brand standards.
- Provide creative direction and recommendations for campaigns.
- Maintain and organize brand assets, templates and creative resources for use across the franchise network.
- Create and edit photography, video and other visual content, where appropriate.
- Work with external agencies, freelancers and production partners when specialized creative capabilities are required.

Content & Social Media

- Develop and execute organic social media strategies across relevant brand channels.
- Monitor social and content performance and use results to recommend improvements.
- Identify and develop content that showcase our products, customers, stores, franchisees, and expertise.
- Write and/or support the development of engaging marketing copy appropriate for different audiences and channels.
- Identify emerging content formats,



social platforms and creative approaches worth testing.

Marketing & Brand Support

- Work collaboratively with other Marketing team members to develop campaign concepts and creative that support customer acquisition, retention, local marketing and broader business objectives.
- Bring forward new ideas for campaigns, content, partnerships and other initiatives that can strengthen the brand and support business growth.
- Support franchisee and store marketing requests requiring creative or brand expertise.
- Support Marketing and Operations with launch materials and marketing programs for new stores.
- Identify opportunities to improve existing marketing materials, campaigns and brand touchpoints.
- Support internal and franchisee communications where creative or content development is required.
- Stay current on developments in creative marketing, social media, content, AI-assisted marketing and emerging marketing tools.
- Some travel may be required.

Qualifications

- 4-7 years of progressive marketing experience, preferably in a franchise, multi-location, B2B, retail or similarly distributed organization.
- University or college degree/diploma in Marketing, Communications, Design or a related field.
- Strong understanding of marketing principles and the ability to connect creative and content decisions to broader marketing and business objectives.
- Strong graphic-design capabilities and demonstrated proficiency with Adobe Creative Suite.
- Demonstrated creative execution and marketing application across multiple formats and channels.
- Demonstrated experience developing social media strategies and content across platforms such as Facebook, Instagram, LinkedIn and YouTube.
- Strong content-development skills, including the ability to identify compelling stories,



develop concepts and adapt content for different audiences and channels.
- Strong written communication and copywriting skills.
- Understanding of brand management and the ability to apply and evolve brand standards consistently.
- Experience with photography, video production and editing is a strong asset.
- Experience using AI-enabled marketing and creative tools to improve ideation, production or content development is an asset.
- Strong attention to detail, organization and ability to manage multiple projects and deadlines.
- Proactive, curious and resourceful, with demonstrated ability to bring forward ideas rather than waiting for direction.
- Collaborative approach and ability to work effectively with marketing specialists, franchisees, agencies and other internal stakeholders.
- Experience working within a franchise or multi-unit organization is a strong asset.

About Metal Supermarkets

Metal Supermarkets is the world’s largest supplier of small-quantity metals, operating more than 145 stores across the U.S., Canada, and the U.K., alongside a growing eCommerce business. Known as “The Convenience Store for Metal,” we offer over 8,000 metal types, grades, and shapes, cut to size with no minimum order quantities, plus a range of fabrication and delivery services.

Why Join Us

- Hybrid work environment focused on balance and flexibility
- Competitive compensation, advantages, RRSP matching, and vacation package
- Opportunity to influence local marketing performance across a large international franchise system
- Broad exposure to digital, traditional, local, and brand marketing initiatives
- Opportunity to contribute new ideas, improve programs, and help shape the future of the marketing function
- Collaborative, growth-oriented culture reshaping an industry
- Onsite fitness facilities, parking available, close to transit

Pay: $70,000.00-$85,000.00 per year

Benefits:

- Casual dress
- Dental care
- Extended health care
- On-site gym
- On-site parking
- RRSP match
- Vision care

Work Location: Hybrid remote in Etobicoke, ON

📌 Brand & Content Specialist (Etobicoke)
🏢 Metal Supermarkets
📍 Etobicoke