The Assistant Lifestyle Marketing Professional serves as an Ambassador to The Manor Village and assists the Lifestyle Marketing Professional with tours, correspondence, events, and all other aspects of prospect follow-up. All responsibilities will be conducted in a manner that is consistent with the philosophy of The Manor Village Life Centers, Inc.

Resident Lifestyle Services:

Respond to phone, mail, e-mail inquiries within a twenty-four (24) hour period

Complete all in person drop-in inquiries prospect forms and if Executive Director or LMP is available to do so, will provide a predetermined tour.

Schedule and facilitate personalized visits for prospective Residents

Provide support to Reception team with sales information inquiries

Ensure inquiry forms are always available at the Reception desk

Ensure that current and up to date marketing literature is available at all times at the Reception desk

Community Maintenance:

Ensuring clear communication of any scheduled work with Administration and Maintenance to ensure that the completed projects don’t overlap with tours the community building, facilities and grounds show a positive first impression

Ensure show suites and common areas are well appointed, clean and neat, conducting a daily inspection of vacant suites for sights, sounds and smells via use of checklist and coordinating any work to be done via the departments needed to complete the work (Maintenance or Housekeeping)

Work with Executive Director, LMP, and Maintenance to resolve any community presentation issues

Data Gathering/Reporting:

Maintain sales and marketing database for applicable communities

Ensure all leads are entered into the database

Ensure all lead sources are identified in the database system

Effectively manage Commitment/Waitlists including ensuring monthly communication with prospective Residents on the list

Gather competitive market analysis (CMA)



data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, incentives and amenities)

Maintain a current 6-month CMA and provide and review with Executive Director, Senior Director of Operations, and VP, Operations

Analyze CMA and lead data to identify trends and flag key findings, presenting clear observations and recommendations to leadership

Marketing: Community-Focused:

Ensure department heads are notified of daily scheduled personalized visits

Be aware of suite current occupancy status at all times

Inform team members of projected move-ins, move-outs and suite changes during weekly team meetings

Demonstrate sense of urgency regarding occupancy and revenue and fiscal responsibility

Implement, monitor, and promote Resident referral programs to generate new referrals and leads

Attend and work trade fairs as assigned by the Executive Director, LMP, Senior Director of Operations or VP of Operations

Assist with company-wide marketing efforts as directed by the Executive Director, LMP, Senior Director of Operations and/or the VP of Operations

Assist in the research and support of marketing signage quotes, company sponsored e-mail newsletter list building, and resident survey distribution and data collection

Conduct follow up calls with lost or cold leads (meets minimum calls per/day as established by the Company)

Develop and maintain a database of medical contacts and community resources / referral sources

Ensure marketing literature is an accurate reflection of the current Lifestyle Experience™ services and options for residency

Understand,



present and promote the fundamentals of the Preserving Independence program and the associated experts

Miscellaneous:

Work collaboratively with Administration and departmental heads to emphasize and facilitate the team's role in sales and to participate in the community-based marketing action plans and sales action plans

Attend quarterly joint team meetings (as applicable) and provide up-to-date data reports

Other duties as assigned or required

Qualifications:

Demonstrated accuracy in data entry and record-keeping; proficiency with a CRM or sales database (Yardi or similar), and working knowledge of Excel for tracking, sorting, and reporting; working knowledge of Microsoft Office (Outlook, Word)

3 years of sales or related experience

Experience with seniors and knowledge of senior supportive living

Strong analytical thinking: ability to analyze competitor and lead data, identify trends, and present clear observations and recommendations to leadership

Problem-solving skills

Excellent written communication with a proofreading mindset; proven ability to prioritize competing tasks, manage deadlines, and follow up consistently without prompting

Ability to handle confidential resident and prospect information

Note: This position is designed to be adaptable and adaptable, responding to the changing needs of The Manor Village Lifestyle Centers and ensuring consistent support across all locations. All duties and responsibilities listed above are essential functions of the position, but the role may evolve as required.

Please send cover letter and Resume attention to ASSITANT LMP

Job Type: Full time

Benefits:

- Dental care
- Employee assistance program
- RRSP match
- Wellness program

Experience:

- Sales: 3 years (required)
- Marketing: 3 years (required)
- Senior Living : 1 year (preferred)

Licence/Certification:

- Driving Licence (required)

Work Location: In person

📌 Assistant Lifestyle Marketing (SALES) Professional (GV)
🏢 The Manor Village Life Centers
📍 Calgary